Advance Digital Marketing Premium

Training Mode Regular Fastrack Crash
Classroom | Online 3 Months

(M,W,F or T,T,S Class)

(3 Class in a week)

2 Months

(Monday to Friday Class)

(5 Class in a week)

1 Month

(Monday to Friday Class)

(5 Class in a week 1:30 hour duration)

Advance Digital Marketing Premium Course is a fully professional course designed by professional trainers at Web Development Institute. This Course is one of the popular courses among our courses. In this Courses we will cover all the concepts and techniques of WordPress website development, complete SEO process which includes on page and Off page optimization in details with properly practical and theoretical knowledge. After this we will teach concepts of online ads which comes within the Google AdWords. Here we will cover all types of ads with proper project. Then module 4 will start where we will deeply discuss the concepts of most in demanding social media concepts related all social platforms.  Here will discuss concepts of quality post, page likes, fan followers, page creation, groups creation, events creation and lots more along with SMO ADS on all platforms. In module 5 we covered all concepts of email marketing through Gmail and all other platforms. In six module we teach basic to advance concepts of affiliated marketing with proper project to earn through various website. And in last we discus all important concepts of ranking website fast, creating high quality ads, create strong social media impression, generate business through email marketing and in last earn more through affiliated marketing.


Learn to create blogging, informative and business website

  • Important Plugins for SEO, Google Analytics, Google Webmasters, Affiliated Marketing
  • Learn to create SEO Optimized Website
  • Learn Most Important on Page Optimization Concepts with live project
  • Learn Most off page optimization Optimization Concepts to create High Quality Backlink
  • Concepts of creating High Quality all types ads
  • Creating High impression on Social Media Plateforms
  • Create high quality ads on social plateforms
  • Create high quality email marketing concepts
  • Learn Affiliated marketing concepts to earn money
WHO CAN JOIN Advance Digital Marketing Premium
  • 10th, 12th or Equivalent
  • BCA/MCA, B.Tech, M.Tech, (IT),
  • Diploma Candidates


  • What is WordPress
  • What is CMS
  • Need for CMS
  • Wordpress CMS vs Other CMS
  • Installing Wordpress
  • Create Database
  • Wordpress Admin Overview
  • Installing theme
  • theme settings
  • upload files in media
  • changing logo and favicons
  • theme options
  • Pages vs Posts
  • Create Category for Post
  • Add posts
  • featured image in post
  • Add Pages
  • Static front pages
  • blog page
  • Widget Overview
  • Add Content in Widget
  • Menu Overview
  • Setup menu in the website
  • dropdown menus
  • Why Wordpress Users
  • Role of Wordpress Users
  • Subscriber Role
  • Editor Role
  • Author Role
  • Admin Role
  • Plugin Installation
  • Contact form
  • Image Gallery Plugin
  • Testimonials Plugin
  • Accordion Plugin
  • Many more...



SEO Introduction

  • What is SEO?
  • What is Search Engine, Browser and Website?
  • How Search Engines Work?
  • Major search engines
  • Why does my website need SEO?

Use of HTML in SEO

  • What is HTML?
  • HTML Tags
  • HTML Heading Tags
  • HTML Paragraph, Bold, Italic, Strikethrough etc, tags.
  • How to Create SEO Friendly Websites?

Techniques for SEO

  • White Hat SEO
  • Black Hat SEO
  • Gray Hat SEO

Keyword Analysis

  • Role of Keywords in SEO
  • Keyword Types
  • Keyword Length
  • Keyword Demand
  • Synonyms/Alternative Words
  • Long Tail Keywords
  • Keyword Density
  • How to calculate keyword density
  • Keywords Research Tools

Phases in SEO

  • Pre site activity
  • On page activity (ON Page SEO)
  • Post site activity
  • Off page activity (OFF Page SEO)

On Page SEO Introduction

On-Page SEO Checklist 

  • URL Optimization
  • Title Optimization
  • Meta tags Optimization
  • Description Optimization
  • Keywords
  • Author
  • Meta Robots
  • ALT text
  • HTML tags
  • Internal linking strategy
  • Content Optimization
  • Website Speed Optimization
  • Canonical Issue
  • Site Maps
  • Favicon
  • Robot.txt file
  • 404 Page Not Found Error
  • 301 and 302 redirects.
  • HTML Validation
  • Broken Link Management
  • Usability and accessibility 

Other Factors of ON Page SEO

  • Others important code in head section
  • Schema implementation
  • Google Algorithms (Google Panda, Google Penguin, Hummingbird)
  • Work according to search engine algorithm
  • Indexing of pages in SERP
  • Quick rank tricks and technique
  • Content Change
  • Business Address and Telephone Number
  • Tools used to optimize On Page

SEO Tools

  • Google Analytics
  • Google Search Console
  • Google Tag Manager
  • Google Business Profile 


  • OFF Page SEO Introduction
  • What is Backlink?
  • What is Anchor Text?
  • Why Link building is important for SEO?
  • What is Quality backlink and what is penalized backlink?

Type of Backlink in SEO?

  • Inbound Links/ Incoming Links
  • Outbound Links/ External Links
  • Internal Links

OFF Page Activities / Techniques for Link building

  • Social Bookmarking
  • Directory Submission
  • Article Submission
  • Blog Posting
  • Blog Commenting
  • Guest Blogging
  • Press Release Submission
  • Classified Submission
  • Search Engine Submission
  • Picture Sharing
  • Document Sharing (PPT & PDF Sharing)
  • RSS Submission
  • Q and Ans. Posting
  • Business Listing
  • Local Listing
  • Video Submission
  • Forum Posting
  • Link Exchange

OFF Page SEO Other Activities

  • Keyword Ranking Monitoring
  • Update Website Duplicate Content
  • Page Removal Tool
  • Remove Penalised Backlinks
  • Website Performance Report Creation

Uses of AI in SEO

  • Content Creation through AI
  • Graphic Creation through AI

Module-3 Google Ads, Facebook Ads, Instagram Ads, Linked Ads , Twitter Ads and Other Ads

Google Ads Fundamentals


Google Ads Account Creation

Google Ads Account Overview

Keyword Research (Keyword Planner)

Types of Google Ads

• Search Ads
• Performance Max Ads
• Display Ads
• Shopping Ads
• Video Ads
• Smart Ads

Create your First Campaign

Campaign Settings

• Goal Setting
• Location Setting
• Bidding Types
• Ad Scheduling

Google Ads assets

• Sitelink
• Callout
• Image
• Business Name
• Business Logo
• Structured Snippets
• Call
• Location
• Promotion

Conversion Setup

Google Remarketing Ads


• Billing & payments
• Business data
• Account access
• Linked accounts
• Preferences
• Google Merchant Center

Canva Training

  • How to use Canva For Beginners - Complete Canva Introduction
  • CANVA Editor Tour - Top Panel Explained | Canva Designing Guide
  • Canva Editor Side Panel Explained - Canva Design, Canva for Beginners
  • Design with Canva p Make Quotes & Motivation Posts in Canva
  • How to Make Logo in Canva?
  • How to Design Instagram Post with Canva?
  • Create a YouTube Channel Art with Canva
  • How to Create Drip Effect with Canva
  • Amazing Canva Fonts For Your Designs
  • Find Color Palettes and Font Combinations
  • Create Professional Designs with Canva


  • Facebook Page Creation
  • Profiles
  • Manage Strong Profiles
  • Groups creation and Promotions
  • Events Creations and Promotions
  • Facebook Events
  • Facebook to Instagram Page Link
  • Facebook to whatsapp link
  • Facebook story
  • Facebook Real

Facebook Posts

  • How to Upload Photo and Video
  • How to Create Photo Album
  • How to Create a photo Carousel
  • How to Create Slideshow
  • How to Create an Instant Experience

Facebook Ads

  • Campaign Name
  • Buying Type
  • Campaign Objective
  • Awareness
  • Consideration
  • Conversion
  • Ad Set

Create New Facebook Ads

  • Ad with an image or video
  • Ad with multiple images or videos in a carousel
  • Collection
  • Ad with Existing Post
  • Budget & Schedule

Meta Business Suite

  • Create Post on Facebook and Instagram
  • Create Story on Facebook and Instagram
  • Create Reels on Facebook and Instagram
  • Upload Videos on Facebook and Instagram
  • Go Live
  • Creating and Managing Reels or Video Playlist
  • Editing and Deleting Facebook and Instagram Contents
  • Insights

Facebook Monetization

  • Stars
  • In-Stream Ads
  • In-stream ads for Live
  • Bonuses

Lead Form Creation

  • Create a Lead Form for the Lead Generation Campaign
  • Connect Lead form to Email, Google Sheet, WhatsApp or any other CRM

Facebook Business Manager

  • Creating a Business Manager Account
  • Create Facebook Ads Account
  • Connect Facebook Page, Instagram Account and Business WhatsApp in Business Manager
  • Connecting Apps in Business Manager
  • Facebook Pixel Integration
  • Verify Domains
  • CRM Integration for Leads
  • Connect Ecommerce Website for Catalog Ads (Shopify and WordPress)
  • Business Manager Access



Module I

Introduction of Social Platform


Account Creation


  • Facebook Page Creation
  • Profiles
  • Manage Strong Profiles
  • Groups creation and Promotions
  • Events Creations and Promotions
  • Facebook Community

Facebook Posts

  • How to Upload Photo and Video
  • How to Create Photo Album
  • How to Create a photo Carousel
  • How to Create Slideshow
  • How to Create an Instant Experience

Facebook Ads

Campaign Name

Buying Type

Campaign Objective

  • Awareness
  • Consideration
  • Conversion

Ad Set

Create New Facebook Ads

  • Ad with an image or video
  • Ad with multiple images or videos in a carousel
  • Collection
  • Ad with Existing Post

Budget & Schedule

Audience Targeting

Ads Placement

  • Facebook
  • Instagram
  • Audience Network
Optimization & Delivery

Google Business Profile

  • Business Listing
  • Creating a Strong Profile
  • Create a Business Page
  • community
  • followers etc..


  • Create Instagram Personal Account
  • Create Instagram Professional Account
  • Create Instagram Creator Account
  • Connect Insta to Facebook
  • Insta Post, Reels and Story Creation
  • Insta Post Boost
  • Insta Account Monetization


  • Personal Account Creation
  • Make Profile Strong
  • Creation of  Page for business, brand, popularity
  • How to write an Article on LinkedIn
  • Group Creation and Promotion
  • How to get followers


  • Create a strong Twitter Personal or Business Page
  • Tweets in Twitter
  • Advantages of Tweets for Branding
  • use of # tag
  • use of @ tag and its importance
  • How to Increase followers


  • Create a Profile on Youtube
  • Create Chanel on youtube
  • Customize Your Chanel
  • Creations of Playlists in You Tube
  • Dashboard
  • Section
  • Setting
  • How to post the video on Public and Private
  • How to Solve Copyright Issues
  • Analytics
  • Youtube Ads
  • How To earn money from Youtube



Vimeo and other social platforms

Module II

  • Facebook Marketing
  • LinkedIn account Setup and Advertising
  • Twitter account Setup and Advertising

Module III

  • Reporting


Course Content:
E-mail Marketing Introduction

Fundamentals of Email Marketing

How to Build an Email List

Data Protection in Email Marketing

Managing Contacts & Segmentation in Email Marketing

Campaigns & Reporting in Email Marketing

Email Marketing Through Mailchimp:

  • Sign up for Mailchimp & Choosing a Plan
  • Mailchimp Audiences
  • Groups, Segments, and Tags in Mailchimp
  • Email Content
  • Choosing an Email Template
  • Editing Email Template
  • Best Email Subject Lines
  • Lead Capture Forms and Mailchimp Integrations to Website
  • Mailchimp Campaigns
  • Mailchimp Automations
  • Lead Generation Services & Types of Leads
  • Mailchimp Reporting

Boosting Your Email Marketing


Affiliate Marketing Course Contents:

  • Introduction
  • What Is Affiliate Marketing?
  • Becoming a Merchant
  • How to Become an Affiliate?
  • Managing an Affiliate Program
  • Affiliate Marketing Compensation Models
  • Affiliate Networks
  • Affiliate Marketing and Online Marketing
  • Affiliate Marketing through Blog
  • Affiliate Marketing through YouTube Channel
  • Affiliate Marketing through Social Media

Amazon Affiliate Marketing

  • Requirements of Amazon Affiliate Program
  • Approval of Amazon Affiliate Program
  • Setup of Amazon Affiliate Account
  • Products Advertisement through Website, YouTube or Social Media
  • Earning through Amazon Affiliate

Flipkart Affiliate Marketing

  • Requirements of Flipkart Affiliate Program
  • Approval of Flipkart Affiliate Program
  • Setup of Flipkart Affiliate Account
  • Products Advertisement through Website, YouTube or Social Media
  • Earning through Flipkart Affiliate

Other Websites or Networks Affiliate Program

Affiliate marketing Best Practices

Contact Us

Course Feedback


I m learning Digital Marketing course from Web Development Which is part of Next-G Institute.All team members is very experienced in his own stream,I am glad to join this institute.If someone searching a digital marketing course, then I would recommend you Web Development Institute .

- Jyoti Anand

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Our team welcome, all our trainees to take free of cost class up to 1 year * after training., if they want to improve their skills or if they feel gap in their knowledge.
If you are facing any type of problem with class, we insure you to give refund ! We always takes a feedback with our trainees after classes. Further they don't love our classes after 3 or 5 , we will try to resolve it other wise we refund less amount.
Our team always committed to your success, so our institute offers students to pay their fees installment in monthly basis, rather than full amount*.
Equipped with more than 5+ years of industry experience our instructors will assure a successful leap in your knowledge, improvement and preparation. Know about our Instructors.
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