Advance Digital Marketing

Training Mode Regular Fastrack Crash
Classroom | Online 6 Months 3 Months 2 Months
With the growth of various websites and business portals, online no company can sustain without having a good digital presence. If you want to make a career in this field by learning the tactics of this emerging trend, then you can avail the Digital Marketing Courses from Web Development Institute. We develop the courses suiting the global standard so that you know about the recent trends that are emerging in this field. The great career prospect that this course holds is unimaginable. You can choose us to pursue the Digital Marketing Expert course and enhance your skill and secure your future.
WHO CAN JOIN Advance Digital Marketing
  • 10th, 12th or Equivalent
  • BCA/MCA, B.Tech, M.Tech, B.sc (IT), B.sc(CS)
  • Diploma Candidates

Module-1 Graphic & Web Designing

Module 1: Introduction to Photoshop

  • Raster And Vector
  • Set Image Size, Unit, Resolution & Color Mode
  • Color Profile
  • Photoshop Overview

Module 2: Selection

  • Make Selection With Tools
  • Rectangular Marquee
  • Elliptical Marquee
  • Single Row
  • Single Column
  • Lasso
  • Polygonal Lasso
  • Magnetic Lasso
  • Quick Selection
  • Magic Wand

Module 3: Crop & Select Color

  • Crop Tool
  • Perspective Crop
  • Slice
  • Slice Selection
  • Eyedropper
  • Color Sampler

Module 4: Image Editing Tools & Color Correction

  • Spot Healing
  • Healing
  • Patch
  • Content-Aware Move
  • Red Eye
  • Adjustments
  • Brightness/Contrast
  • Levels
  • Curves
  • Exposure
  • Vibrance
  • Hue/Saturation
  • Color Balance
  • Black & White
  • Photo Filter
  • Channel Mixer
  • Color Lookup

Module 5: Brush Tools

  • Brush
  • Create Brush
  • Upload Brush
  • Use Brush Setting
  • Pencil
  • Color Replacement
  • Mixer Brush
  • Clone Stamp
  • Pattern Stamp
  • Eraser
  • Background Eraser
  • Magic Eraser
  • Blur
  • Sharpen
  • Smudge
  • Dodge
  • Burn
  • Sponge

Module 6: Color

  • Fill Color In Selection
  • Pattern
  • Gradient
  • Paint
  • Bucket

Module 7: Create Path

  • Use Pen
  • Freeform Pen Tool
  • Add Anchor Point
  • Convert Point

Module 8: Text

  • Use Horizontal & Vertical Type
  • Use Horizontal & Vertical Type Mask
  • Character & Paragraph Palette
  • Font Size
  • Font Family
  • Font Style
  • Leading
  • Kerning
  • Tracking
  • Horizontal & Vertical Scale
  • Baseline Shift
  • Paragraph Align
  • Left & Right Indent
  • Before & After Paragraph Space

Module 9: Create Shape

  • Rectangle
  • Rounded Rectangle
  • Ellipse
  • Polygon
  • Line
  • Custom Shape Create And  Add Shape

Module 10: Work Mask

  • Clipping Mask
  • Layer Mask
  • Type Mask
  • Vector Mask
  • Quick Mask

Module 11: Layer Style

  • Bevel & Emboss
  • Stroke
  • Inner Shadow
  • Inner Glow
  • Satin
  • Color Overlay
  • Gradient Overlay
  • Pattern Overlay
  • Outer Glow
  • Drop Shadow

Module 12: Practice Work

  • Create Banner
  • Poster
  • Mobile App UI
  • Website UI (Responsive)
  • Social Media Post

Module 13: Filter

  • Filter Gallery
  • Camera Raw
  • Liquify
  • Oil Paint
  • Vanishing Point
  • Blur
  • Distort
  • Noise
  • Pixelate
  • Render
  • Sharpen
  • Stylize

Module 14: 3D

  • Create 3D Shape
  • 3D Text
  • 3D Custom Shape
  • Apply Texture
  • Use 3D Material Eyedropper 
  • Use 3D Material Drop

Module 15: Use Adv. Option

  • Action
  • Animation
  • Create GIF File

Module 16: Export File In

  • .Psd
  • .Jpg
  • .Png
  • .Gif
  • .Pdf
  • .Pdf

INTRODUCTION TO HTML

  • What is static/Dynamic Website
  • What is SEO Friendly Website
  • What is Responsive Website
  • What is HTML
  • HTML4 VS HTML5
  • EDITORS IN HTML

WORKING WITH BASIC TAGS

  • DOCTYPE In HTML
  • Tag and Attributes
  • Title and Meta tag
  • Headings and Paragraph
  • Formatting Tags
  • EDITORS In HTML

ANCHORS AND HYPERLINKS

  • Internal link
  • External link
  • Text link
  • Image link
  • Email link
  • Phone link
  • target attribute

WORKING WITH LISTS

  • Ordred List
  • Unordred List
  • Definition List
  • Nested List
  • List Attributes

WORKING WITH GOOGLE MAP & YOUTUBE

  • Google Map Insertion in Webpage
  • Youtube Video Insertion in Webpage

WORKING WITH TABLES

  • Creating Tables on a Web Page
  • Altering Tables and Spanning Rows & Columns
  • Placing Images & Graphics into Tables
  • Aligning Text & Graphics in Tables
  • Adding a Background Color

WORKING WITH HTML FORM

  • HTML Input tags
  • HTML Input Attributes
  • Setting up form
  • Form attributes
  • Submit and Reset Button

HTML5 SEMANTIC TAGS

  • header and footer tag
  • section tag
  • figure and figcaption
  • nav and aside tag

HTML5 AUDIO & VIDEO

  • Audio Tag
  • Video Tag

HTML5 API'S

  • Drag & Drop
  • Local Storage
  • Geolocation

COURSE CONTENTS OF CSS

INTRODUCTION TO CSS

  • What is CSS?
  • How CSS Works?
  • Types of CSS,Internal,Inline,External
  • CSS Selectors
  • Comments In CSS
  • How to Link External CSS

WORKING WITH BASIC CSS PROPERTIES

  • Selectors : Class or Elements
  • Colors
  • Height / Width
  • Border
  • Margin and Padding
  • CSS Box Model

WORKING WITH WEB LAYOUTS

  • Aligning Div
  • Two Div Align
  • Three Div Align
  • Four Div Align
  • Use of floats
  • Clearing float
  • Inline or Block Element

WORKING WITH BACKGROUND,GRADIENT OR IMAGE SPRITE

  • Background Color
  • Background Image
  • Background Position
  • Background Attachment
  • Gradient Colors
  • Image Sprite

WORKING WITH TEXT PROPERTIES

  • Text Alignments
  • Line height(Leading)
  • Letter Spacing(Kerning)
  • Font Family
  • Font Size with Font Weight
  • Tips For Improving Text Readability

WORKING WITH ICONS & FONTS

  • Use of Font Awesome
  • Use of Flat Icons
  • Use of Google Fonts

WORKING WITH MENUS AND POSITIONS

  • Static Position
  • Fixed Position
  • Absolute Position
  • Relative Position
  • Creating Menu
  • Menu With Multi Dropdown

WORKING WITH BORDER AND SHADOW

  • Border
  • Border Image
  • Rounded Corner
  • Box Shadow
  • Text Shadow

WORKING WITH OUTLINE AND UI

  • Outline
  • Outline Offset
  • Resize

WORKING WITH IMAGE STRETCHING PROBLEM

  • Object Fit : Fill
  • Object Fit : Contain
  • Object Fit : Cover

WORKING WITH HTML FORM & CSS

  • labels with inputs
  • Form-based selectors
  • Changing properties of form elements
  • Formatting text in forms
  • Formatting inputs
  • Formatting form areas
  • Changing the appearance of buttons
  • Laying out forms

WORKING WITH 2D & 3D TRANSFORMS

  • translate
  • rotate
  • skew
  • scale

WORKING WITH HOVER,TRANSITIONS & ANIMATIONS

  • Hover Effects
  • Transitions
  • Animations
  • Creating Web Ads Using Animation

INTRODUCTION TO BOOTSTRAP

  • What is a Responsive Website
  • What is Bootstrap
  • Where to Download
  • How to Use Bootstrap
  • Bootstrap Directory Structure

WORKING WITH GRID IN BOOTSTRAP

  • What is Grid System
  • Use of Grid System
  • small, medium, large Grid System
  • Container Vs Container-fluid

WORKING WITH IMAGES, TEXT, TABLES

  • image responsive
  • rounded image
  • circle image
  • text-align
  • text colors
  • responsive table

WORKING WITH BOOTSTRAP FORM

  • labels
  • form inputs
  • input classes
  • type of buttons
  • form layouts

WORKING WITH WEB LAYOUTS, MENUS

  • Container Layout
  • Container Fluid Layout
  • Proper Use of Rows and Columns
  • Menu
  • Single Dropdown Menu, Multilevel Dropdown Menu
  • Mobile Menu / Collapse Menu

WORKING WITH SLIDER, TAB PANEL, MODAL BOX

  • Responsive Slider
  • Tab Panel
  • Modal Box
  • Menu
  • Single Dropdown Menu, Multilevel Dropdown Menu

WORKING WITH CSS HELPERS, RESPONSIVE UTILITIES

  • Class Helpers
  • Responsive Utilities

Module-2 Digital Marketing

Module I

Use of HTML in SEO

  • What is HTML?
  • HTML Tags
  • The Declaration
  • The HTML Element
  • The HTML Element
  • The HTML Element

Module II

SEO Introduction

Why does my website need SEO?

How Search Engines Work

Major search engines

Techniques for SEO

  • White Hat SEO:
  • Black Hat SEO

Phases in SEO

  • pre site activity
  • on page activity
  • post site activity
  • off page activity

Keywords – the Most Important Item in SEO

  • Keyword Length-
  • Keyword Demand
  • Synonyms/Alternative Words
  • Keyword Density
  • How to calculate keyword density
  • Keyword research tools

Module III
On Page Introduction
On-Page SEO Checklist

  • URL Optimization
  • Title Optimization
  • Meta tags Optimization
  • Description
  • Keyword
  • Author
  • Robot
  • ALT text
  • HTML tags
  • Internal linking strategy
  • Content Optimization
  • Canonical Issue
  • Site Maps
  • Favicon
  • Robot.txt file
  • 301 and 302 redirects.
  • HTML Validation
  • Broken Link Management
  • Usability and accessibility

Other Factors of On Page SEO

  • Content Change
  • Business Address and Telephone Number

Module IV

Off Page Activity

  • Link Building
  • Back link
  • Anchor Text

Types of Links in SEO

  • Inbound Links/ Incoming Links
  • Outbound Links/ External Links
  • Internal Links

Techniques for Link building

  • Social Bookmarking
  • Directory Submission
  • Article Submission
  • Blog Posting
  • Blog Commenting
  • Guest Blogging
  • Press Release Submission
  • Classified Submission
  • Search Engine Submission
  • Picture Sharing
  • Document Sharing(PPT Sharing)
  • RSS Submission
  • Q and Ans. Posting
  • Business Listing
  • Local Listing
  • Video Submission
  • Forum Posting
  • Link Exchange

Module V

Site setup for SEO

  • Managing redirection of pages and websites
  • Content Quality Checkup
  • CMS Websites Benefits or Limitation

Module VI
Tools in SEO

  • Google Analytic tools
  • Google Webmaster tools
  •  Google Developer tools

Module VII
Google Algorithm

 

SOCIAL MEDIA OPTIMIZATION

Module I

Introduction of social platform

SOCIAL MEDIA MARKETING STRATEGY

Account Creation

FACEBOOK PAGE CREATION AND MARKETING

  • Facebook Page Creation
  • Profiles
  • Manage Strong Profiles
  • Groups creation and Promotions
  • Events Creations and Promotions
  • Facebook Community

Facebook Posts

  • How to Upload Photo and Video
  • How to Create Photo Album
  • How to Create a photo Carousel
  • How to Create Slideshow
  • How to Create an Instant Experience

Facebook ADS Manager

Campaign Name

Buying Type

Campaign Objective

  •  Awareness
  • Consideration
  • Conversion

Ad Set

Create New Facebook Ads

  • Ad with an image or video
  • Ad with multiple images or videos in a carousel
  • Collection
  • Ad with Existing Post

Budget & Schedule

Audience Targeting

Ads Placement

  • Facebook
  • Instagram
  • Audience Network
Optimization & Delivery

Google Plus

  • Business Listing
  • Creating a Strong Profile
  • Create a Business Page
  • community
  • followers etc..

LinkedIn

  • Personal Account Creation
  • Make Profile Strong
  • Creation of  Page for business, brand, popularity
  • How to write an Article on LinkedIn
  • Group Creation and Promotion
  • How to get followers

Twitter

  • Create a strong Twitter Personal or Business Page
  • Tweets in Twitter
  • Advantages of Tweets for Branding
  • use of # tag
  • use of @ tag and its importance
  • How to Increase followers

Youtube

  • Create a Profile on Youtube
  • Create Chanel on youtube
  • Customize Your Chanel
  • Creations of Playlists in You Tube
  • Dashboard
  • Section
  • Setting
  • How to post the video on Public and Private
  • How to Solve Copyright Issues
  • Analytics
  • Youtube Ads
  • How To earn money from Youtube

Pint rest

Instagram

Myspace

Vimeo and other social platforms

Module II

  • Facebook Marketing
  • LinkedIn account Setup and Advertising
  • Twitter account Setup and Advertising

Module III

  • Reporting

Module-3 CMS Based Website Creation

INTRODUCTION TO WORDPRESS
  • What is WordPress
  • What is CMS
  • Need for CMS
  • Wordpress CMS vs Other CMS
WORDPRESS SETUP ON LOCAL SERVER
  • Installing Wordpress
  • Create Database
  • Wordpress Admin Overview
WORKING WITH THEMES/MEDIA IN WORDPRESS
  • Installing theme
  • theme settings
  • upload files in media
  • changing logo and favicons
  • theme options
WORDPRESS PAGES & POSTS
  • Pages vs Posts
  • Create Category for Post
  • Add posts
  • featured image in post
  • Add Pages
  • Static front pages
  • blog page
WORDPRESS WIDGETS & MENUS
  • Widget Overview
  • Add Content in Widget
  • Menu Overview
  • Setup menu in the website
  • dropdown menus
WORDPRESS USERS
  • Why Wordpress Users
  • Role of Wordpress Users
  • Subscriber Role
  • Editor Role
  • Author Role
  • Admin Role
WORDPRESS PLUGINS
  • Plugin Installation
  • Contact form
  • Image Gallery Plugin
  • Testimonials Plugin
  • Accordion Plugin
  • Many more...

Module-4 Video Editing

  • Introduction
  • Uses
  • Filmora Interface
  • Trim, Crop, Rotate and Adjust Video
  • Edit Audio
  • Add Text
  • Filters
  • Use Transition
  • Advanced Text Editing
  • Add Overlay & Elements
  • Split Screen
  • Advanced Color Tuning
  • Add Blur Object
  •  Pan and Zoom
  • Freeze Frame
  • Reverse Video
  • Slow Motion & Fast Forward a video
  • Green Screen video Edit
  • Chroma Key
  • Export & Render
  • Add Video Over
  • Render Timeline for Smooth Preview
  • Use Shortcuts
  • Render &
  • Export to MP3
  • Record PC Screen
  • Rotate Recorded
  • Add a Blur Background
  • Add Mobile Frame
  • Stabilize Video
  • Watermark
  • Make GIF
  • Glitch Effect
  • Clone
  • Awesome Filters
  • Add Emoji and Fireworks
  • Record Custom Screen Size in Filmora 
  • Save  File
  • Export File

WHAT ARE THE BENEFITS OF DIGITAL MARKETING EXPERT COURSE?

This course introduces you to exciting new applications and concepts of digital marketing. We focus on the emerging trends in digital culture and online consumer, privacy, data analytics, and behaviors. Throughout the course, we offer the implication of this course for both the marketers and the learners. At the end of a course you will learn the following:

  • How can a business get benefitted from digital marketing?
  • Impact of evolving changes based on our online behavior.
  • The opportunities and challenges that social media offers to the marketers.
  • How marketers can draw upon the developments to begin thinking beyond standard online’ versus ‘offline’ distinctions.
  • The true ownership of digital assets and what this status really means depending on how we manage and access our digital assets over some time.
  • Basic analytical tools of digital marketing and how they can help in measuring the effectiveness of a market.

These features make our institute the best in entire Delhi. Formed from the parent company Nextgeducation we have been delivering quality education since our inception. Avail the best

If you have any confusion or query regarding the Digital Marketing Expert course, you can contact us at [email protected] or give us a call at +91 7683072463.

Why Choose Us?

Leading Digital Experts

More than 80% of our postgraduate students are now working in various digital industries. That might have something to do with the fact that our courses are delivered, created and designed by expert practitioners who operate and excel in a variety of digital specialisms. They train you in a way that you gain the most of the practical knowledge required to flourish in this field.

Industry Validated Syllabus

Our courses are reviewed by experts who are aware of the updated digital marketing tactics that are used by digital companies including LinkedIn, Twitter, Facebook, and Google. The stakeholders of the industry curate our learning content. The modules and syllabus are easy to understand, and you won’t ever freak out seeing your well-planned syllabus.

Excellent Placement

When you pursue any of the courses with us, you don’t need to worry about finding a suitable job related to your preferred industry. With a tie-up with the leading industries, we provide excellent placement opportunities. You can see our past record and decide your fate with us.

Knowledge-Driven Infrastructure

Our institute has become a synonym of quality, and we have helped many students in making their good name. With spacious classes, computer lab, and library you’ll never feel anything missing within the campus. Whatever is suitable to enhance your knowledge we provide that to you.

Practical Training

The best thing when you avail Digital Marketing Course with us is that we focus on providing more practical training rather than theoretical knowledge. Several industry experts keep visiting the campus so that you can interact with them and know more about the practices and the trends in the industry.

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KEY FEATURES OF COURSES

Our team welcome, all our trainees to take free of cost class up to 1 year * after training., if they want to improve their skills or if they feel gap in their knowledge.
If you are facing any type of problem with class, we insure you to give refund ! We always takes a feedback with our trainees after classes. Further they don't love our classes after 3 or 5 , we will try to resolve it other wise we refund less amount.
Our team always committed to your success, so our institute offers students to pay their fees installment in monthly basis, rather than full amount*.
Equipped with more than 5+ years of industry experience our instructors will assure a successful leap in your knowledge, improvement and preparation. Know about our Instructors.
Online learning program that is designed to prepare your courses
At Next-G Education,we make sure for PG or Lodge or Room in very low cost. We always care our students which are coming from different location either they are from India or Outside India. So if your are interested to join our course and looking for Room or PG we definitely provide you in affordable cost. You can also share your arrival details with us in advance for proper adjustment ion few days.

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