Internet Marketing Expert

Training Mode Regular Fastrack Crash
Classroom | Online 4 Months

(M,W,F or T,T,S Class)

(3 Class in a week)

2 Months

(Monday to Friday Class)

(5 Class in a week)

30 Days

(Monday to Friday Class)

(5 Class in a week 1:30 hour duration)

Internet Marketing Expert at Web Development institute is one of the best course for those students who are looking to grow their career in Digital Marketing. Adoption of online goods and services, increasing chances of job opportunity in IT Industry, Print media industry, Online prodcts and services etc. Our course content is fully designed by professional trainers, after analysing the demands of digital marketing executive. Almost all content are based on latest technology and teaching is based on same pattern.

Our course content starts with the concepts of Graphic Design where we will teach to create quality banner, poster, infographics, social media post etc. using Adobe Photoshop Software. Once graphic design concepts completed on the 2nd modules concepts of HTML tag starts where we teach all important HTML seo tag. on 3rd modules one of the important concepts of Content Management System (CMS) , Wordpress starts where we tach to create Wordpress CMS based website. On the 4th and final modules we teach complete concepts of SEO, SMO, PPC, Email Marketing, SMS Marketing, Affliated Marketing, SEO live Project.

Online presence is the essential thing that can affect the prominence of any kind of business. With the advent in technology, there has been an increase in the demand of skilled internet marketing expert that can give a voice to your business online. If you’re looking to make your career in this field, then Web Development Institute is a leading name in providing excellent Internet Marketing expert course and several other courses along with it.
WHO CAN JOIN Internet Marketing Expert
  • 10th, 12th or Equivalent
  • BCA/MCA, B.Tech, M.Tech, B.sc (IT), B.sc(CS)
  • Diploma Candidates

Module-1 Graphic & Video Editing Concepts

  • How to use Canva For Beginners - Complete Canva Introduction
  • CANVA Editor Tour - Top Panel Explained | Canva Designing Guide
  • Canva Editor Side Panel Explained - Canva Design, Canva for Beginners
  • Design with Canva p Make Quotes & Motivation Posts in Canva
  • How to Make Logo in Canva?
  • How to Design Instagram Post with Canva?
  • Create a YouTube Channel Art with Canva
  • How to Create Drip Effect with Canva
  • Amazing Canva Fonts For Your Designs
  • Find Color Palettes and Font Combinations
  • Create Professional Designs with Canva
  • How to Choose the Right Brand Fonts & Color Templates For Your Design
  • Create YouTube Thumbnail with Canva.

Module-2 Digital Marketing Concepts - SEO | SMO | Tools | AdSense

ON Page SEO

SEO Introduction

  • What is SEO?
  • What is Search Engine, Browser and Website?
  • How Search Engines Work?
  • Major search engines
  • Why does my website need SEO?

Use of HTML in SEO

  • What is HTML?
  • HTML Tags
  • HTML Heading Tags
  • HTML Paragraph, Bold, Italic, Strikethrough etc, tags.
  • How to Create SEO Friendly Websites?

Techniques for SEO

  • White Hat SEO
  • Black Hat SEO
  • Gray Hat SEO

Keyword Analysis

  • Role of Keywords in SEO
  • Keyword Types
  • Keyword Length
  • Keyword Demand
  • Synonyms/Alternative Words
  • Long Tail Keywords
  • Keyword Density
  • How to calculate keyword density
  • Keywords Research Tools

Phases in SEO

  • Pre site activity
  • On page activity (ON Page SEO)
  • Post site activity
  • Off page activity (OFF Page SEO)

On Page SEO Introduction

On-Page SEO Checklist 

  • URL Optimization
  • Title Optimization
  • Meta tags Optimization
  • Description Optimization
  • Keywords
  • Author
  • Meta Robots
  • ALT text
  • HTML tags
  • Internal linking strategy
  • Content Optimization
  • Website Speed Optimization
  • Canonical Issue
  • Site Maps
  • Favicon
  • Robot.txt file
  • 404 Page Not Found Error
  • 301 and 302 redirects.
  • HTML Validation
  • Broken Link Management
  • Usability and accessibility 

Other Factors of ON Page SEO

  • Others important code in head section
  • Schema implementation
  • Google Algorithms (Google Panda, Google Penguin, Hummingbird)
  • Work according to search engine algorithm
  • Indexing of pages in SERP
  • Quick rank tricks and technique
  • Content Change
  • Business Address and Telephone Number
  • Tools used to optimize On Page

SEO Tools

  • Google Analytics
  • Google Search Console
  • Google Tag Manager
  • Google Business Profile 

OFF Page SEO

  • OFF Page SEO Introduction
  • What is Backlink?
  • What is Anchor Text?
  • Why Link building is important for SEO?
  • What is Quality backlink and what is penalized backlink?

Type of Backlink in SEO?

  • Inbound Links/ Incoming Links
  • Outbound Links/ External Links
  • Internal Links

OFF Page Activities / Techniques for Link building

  • Social Bookmarking
  • Directory Submission
  • Article Submission
  • Blog Posting
  • Blog Commenting
  • Guest Blogging
  • Press Release Submission
  • Classified Submission
  • Search Engine Submission
  • Picture Sharing
  • Document Sharing (PPT & PDF Sharing)
  • RSS Submission
  • Q and Ans. Posting
  • Business Listing
  • Local Listing
  • Video Submission
  • Forum Posting
  • Link Exchange

OFF Page SEO Other Activities

  • Keyword Ranking Monitoring
  • Update Website Duplicate Content
  • Page Removal Tool
  • Remove Penalised Backlinks
  • Website Performance Report Creation

Uses of AI in SEO

  • Content Creation through AI
  • Graphic Creation through AI

SOCIAL MEDIA OPTIMIZATION

Module I

Introduction of Social Platform

SOCIAL MEDIA MARKETING STRATEGY

Account Creation

FACEBOOK PAGE CREATION AND MARKETING

  • Facebook Page Creation
  • Profiles
  • Manage Strong Profiles
  • Groups creation and Promotions
  • Events Creations and Promotions
  • Facebook Community

Facebook Posts

  • How to Upload Photo and Video
  • How to Create Photo Album
  • How to Create a photo Carousel
  • How to Create Slideshow
  • How to Create an Instant Experience

Facebook Ads

Campaign Name

Buying Type

Campaign Objective

  • Awareness
  • Consideration
  • Conversion

Ad Set

Create New Facebook Ads

  • Ad with an image or video
  • Ad with multiple images or videos in a carousel
  • Collection
  • Ad with Existing Post

Budget & Schedule

Audience Targeting

Ads Placement

  • Facebook
  • Instagram
  • Audience Network
Optimization & Delivery

Google Business Profile

  • Business Listing
  • Creating a Strong Profile
  • Create a Business Page
  • community
  • followers etc..

Instagram

  • Create Instagram Personal Account
  • Create Instagram Professional Account
  • Create Instagram Creator Account
  • Connect Insta to Facebook
  • Insta Post, Reels and Story Creation
  • Insta Post Boost
  • Insta Account Monetization

LinkedIn

  • Personal Account Creation
  • Make Profile Strong
  • Creation of  Page for business, brand, popularity
  • How to write an Article on LinkedIn
  • Group Creation and Promotion
  • How to get followers

Twitter

  • Create a strong Twitter Personal or Business Page
  • Tweets in Twitter
  • Advantages of Tweets for Branding
  • use of # tag
  • use of @ tag and its importance
  • How to Increase followers

Youtube

  • Create a Profile on Youtube
  • Create Chanel on youtube
  • Customize Your Chanel
  • Creations of Playlists in You Tube
  • Dashboard
  • Section
  • Setting
  • How to post the video on Public and Private
  • How to Solve Copyright Issues
  • Analytics
  • Youtube Ads
  • How To earn money from Youtube

Pinterest

Myspace

Vimeo and other social platforms

Module II

  • Facebook Marketing
  • LinkedIn account Setup and Advertising
  • Twitter account Setup and Advertising

Module III

  • Reporting

Module-3 Google Ads, Facebook Ads, Instagram Ads, Linked Ads , Twitter Ads and Other Ads

Google Ads Fundamentals

Introduction

Google Ads Account Creation

Google Ads Account Overview

Keyword Research (Keyword Planner)


Types of Google Ads

• Search Ads
• Performance Max Ads
• Display Ads
• Shopping Ads
• Video Ads
• Smart Ads

Create your First Campaign

Campaign Settings

• Goal Setting
• Location Setting
• Bidding Types
• Ad Scheduling

Google Ads assets

• Sitelink
• Callout
• Image
• Business Name
• Business Logo
• Structured Snippets
• Call
• Location
• Promotion

Conversion Setup

Google Remarketing Ads

Setup

• Billing & payments
• Business data
• Account access
• Linked accounts
• Preferences
• Google Merchant Center

Canva Training

  • How to use Canva For Beginners - Complete Canva Introduction
  • CANVA Editor Tour - Top Panel Explained | Canva Designing Guide
  • Canva Editor Side Panel Explained - Canva Design, Canva for Beginners
  • Design with Canva p Make Quotes & Motivation Posts in Canva
  • How to Make Logo in Canva?
  • How to Design Instagram Post with Canva?
  • Create a YouTube Channel Art with Canva
  • How to Create Drip Effect with Canva
  • Amazing Canva Fonts For Your Designs
  • Find Color Palettes and Font Combinations
  • Create Professional Designs with Canva

FACEBOOK PAGE CREATION AND MARKETING

  • Facebook Page Creation
  • Profiles
  • Manage Strong Profiles
  • Groups creation and Promotions
  • Events Creations and Promotions
  • Facebook Events
  • Facebook to Instagram Page Link
  • Facebook to whatsapp link
  • Facebook story
  • Facebook Real

Facebook Posts

  • How to Upload Photo and Video
  • How to Create Photo Album
  • How to Create a photo Carousel
  • How to Create Slideshow
  • How to Create an Instant Experience


Facebook Ads

  • Campaign Name
  • Buying Type
  • Campaign Objective
  • Awareness
  • Consideration
  • Conversion
  • Ad Set

Create New Facebook Ads

  • Ad with an image or video
  • Ad with multiple images or videos in a carousel
  • Collection
  • Ad with Existing Post
  • Budget & Schedule

Meta Business Suite

  • Create Post on Facebook and Instagram
  • Create Story on Facebook and Instagram
  • Create Reels on Facebook and Instagram
  • Upload Videos on Facebook and Instagram
  • Go Live
  • Creating and Managing Reels or Video Playlist
  • Editing and Deleting Facebook and Instagram Contents
  • Insights

Facebook Monetization

  • Stars
  • In-Stream Ads
  • In-stream ads for Live
  • Bonuses

Lead Form Creation

  • Create a Lead Form for the Lead Generation Campaign
  • Connect Lead form to Email, Google Sheet, WhatsApp or any other CRM

Facebook Business Manager

  • Creating a Business Manager Account
  • Create Facebook Ads Account
  • Connect Facebook Page, Instagram Account and Business WhatsApp in Business Manager
  • Connecting Apps in Business Manager
  • Facebook Pixel Integration
  • Verify Domains
  • CRM Integration for Leads
  • Connect Ecommerce Website for Catalog Ads (Shopify and WordPress)
  • Business Manager Access

Module-4 Informative, Blogging, Business , Travel, Other Websites Development

INTRODUCTION TO WORDPRESS
  • What is WordPress
  • What is CMS
  • Need for CMS
  • Wordpress CMS vs Other CMS
WORDPRESS SETUP ON LOCAL SERVER
  • Installing Wordpress
  • Create Database
  • Wordpress Admin Overview
WORKING WITH THEMES/MEDIA IN WORDPRESS
  • Installing theme
  • theme settings
  • upload files in media
  • changing logo and favicons
  • theme options
WORDPRESS PAGES & POSTS
  • Pages vs Posts
  • Create Category for Post
  • Add posts
  • featured image in post
  • Add Pages
  • Static front pages
  • blog page
WORDPRESS WIDGETS & MENUS
  • Widget Overview
  • Add Content in Widget
  • Menu Overview
  • Setup menu in the website
  • dropdown menus
WORDPRESS USERS
  • Why Wordpress Users
  • Role of Wordpress Users
  • Subscriber Role
  • Editor Role
  • Author Role
  • Admin Role
WORDPRESS PLUGINS
  • Plugin Installation
  • Contact form
  • Image Gallery Plugin
  • Testimonials Plugin
  • Accordion Plugin
  • Many more...

Module-5 YouTube Marketing

Course Outcomes:

Create Quality Videos

  • Video Marketing Introduction
  • Video Sizes and Quality
  • Type of YouTube Videos
  • YouTube Short Videos
  • YouTube SD, HD, 4K Videos
  • What is explainer Video?
  • Basic PC Requirements to Create Videos through Software
  • Create quality videos using Adobe Premiere Pro
  • How to create engaging video?
  • Compress Video Size


Videos Thumbnails

  • Create HD Thumbnail for your Video
  • Good Video Thumbnails Requirements
  • Create Video Thumbnails from Canva
  • Good Video Thumbnail’s Tips


Create YouTube Channel

  • Choosing Right Niche for your YouTube Channel
  • Create YouTube channel
  • Create custom YouTube channel URL and YouTube Handle
  • YouTube Channel and YouTube Studio Settings
    • General Settings
    • Channel Settings
    • Upload defaults
    • Permissions
    • Community
    • Creator demographics
    • Customize YouTube Channel
      • Video spotlight
      • Channel trailer
      • Featured sections
      • Channel Logo
      • Channel Banner image
      • Video watermark
      • Channel Description
      • Add Social Links
      • Add Email id


YouTube Video Upload

  • Upload Video
  • Using Proper Title, Description, Hashtags and Tags
  • Other Video Elements
  • How to make video private, public and Unlisted
  • Adding End Screen, Subscriber button and Cards
  • Creating Playlist


YouTube Channel and Video SEO

  • YouTube Channel Description
  • Default Upload Title, Description and Tags
  • How to gain organic Subscribers
  • How to Gain organic Views

YouTube Channel Monetization

  • YouTube Monetization Eligibility
  • Create AdSense Account
  • Monetize YouTube Channel and Earn Money through YouTube Channel


How to boost your YouTube Earning?

  • Best Practices to boost YouTube Earning

Module-6 Email Marketing and Affiliate Marketing

Course Content:
E-mail Marketing Introduction

Fundamentals of Email Marketing

How to Build an Email List

Data Protection in Email Marketing

Managing Contacts & Segmentation in Email Marketing

Campaigns & Reporting in Email Marketing

Email Marketing Through Mailchimp:

  • Sign up for Mailchimp & Choosing a Plan
  • Mailchimp Audiences
  • Groups, Segments, and Tags in Mailchimp
  • Email Content
  • Choosing an Email Template
  • Editing Email Template
  • Best Email Subject Lines
  • Lead Capture Forms and Mailchimp Integrations to Website
  • Mailchimp Campaigns
  • Mailchimp Automations
  • Lead Generation Services & Types of Leads
  • Mailchimp Reporting

Boosting Your Email Marketing

Affiliate Marketing Course Contents:

  • Introduction
  • What Is Affiliate Marketing?
  • Becoming a Merchant
  • How to Become an Affiliate?
  • Managing an Affiliate Program
  • Affiliate Marketing Compensation Models
  • Affiliate Networks
  • Affiliate Marketing and Online Marketing
  • Affiliate Marketing through Blog
  • Affiliate Marketing through YouTube Channel
  • Affiliate Marketing through Social Media

Amazon Affiliate Marketing

  • Requirements of Amazon Affiliate Program
  • Approval of Amazon Affiliate Program
  • Setup of Amazon Affiliate Account
  • Products Advertisement through Website, YouTube or Social Media
  • Earning through Amazon Affiliate

Flipkart Affiliate Marketing

  • Requirements of Flipkart Affiliate Program
  • Approval of Flipkart Affiliate Program
  • Setup of Flipkart Affiliate Account
  • Products Advertisement through Website, YouTube or Social Media
  • Earning through Flipkart Affiliate

Other Websites or Networks Affiliate Program

Affiliate marketing Best Practices

What Does The Internet Marketing Course Aims at?

  • This Internet Marketing expert course aims to train all the students on how to manage a website for entertainment, shopping, research or any other business.
  • It shows how to do manage things using response time, architecture, the popularity of site, content, bounce rate analysis and others.
  • Students learn to improve the visibility of a website, to generate sales for the website/company, reputation management and to drive traffic.
  • Candidates get to learn all the metrics such as web analytics, conversion rate optimization and other such technical functions.
  • A range of strategies for influencing and analyzing target audiences are introduced. It includes the exploration of online advertising, e-mail marketing and an overview of pay per click (PPC) campaigns.
  • Students learn its importance and value from a contemporary business perspective.
  • Candidates explore the core mechanics of search engine optimization. The strength of social media as a marketing tool and how to both target and identify the right audience for a business.
  • The insightful course lays the rock solid foundation to build an incredible career in this industry. Over the course of it, candidates are provided with a broad introduction to the concept of Internet Marketing in general.

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KEY FEATURES OF COURSES

Our team welcome, all our trainees to take free of cost class up to 1 year * after training., if they want to improve their skills or if they feel gap in their knowledge.
If you are facing any type of problem with class, we insure you to give refund ! We always takes a feedback with our trainees after classes. Further they don't love our classes after 3 or 5 , we will try to resolve it other wise we refund less amount.
Our team always committed to your success, so our institute offers students to pay their fees installment in monthly basis, rather than full amount*.
Equipped with more than 5+ years of industry experience our instructors will assure a successful leap in your knowledge, improvement and preparation. Know about our Instructors.
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At Next-G Education,we make sure for PG or Lodge or Room in very low cost. We always care our students which are coming from different location either they are from India or Outside India. So if your are interested to join our course and looking for Room or PG we definitely provide you in affordable cost. You can also share your arrival details with us in advance for proper adjustment ion few days.

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