Course Description :

SEO Expert Course at Next-G Education is a one of the best courses to learn and optimise website on different search engines like: Google, yahoo, Bing, Duck Duck Go, Baidu, Ask.com, etc. During the starting of the course, we will teach the concepts of SEO i.e what is SEO? Why a website needs SEO? Types of SEO? Techniques of SEO?

After understanding the concepts of SEO basic. We will teach most important topic On Page optimization techniques and process to make website search engine friendly step by step with live project.

Once On page Optimization completes, another most important topic I.e Off page optimization starts to create backlinks on different sites. Off page optimization is a one of the most important part and daily activity to create website backlinks.  Quality Backlinks is a one of the major things for any website to rank.

After on page optimization and off page optimization, we will also teach the concepts of most important tools like: Alexa rank, page rank, woo rank tools, google analytics, webmasters’ tools etc.

Module I

Use of HTML in SEO

• What is HTML?
• HTML Tags
• The Declaration
• The HTML Element
• The HTML Element
• The HTML Element

Module II

SEO Introduction

Why does my website need SEO?

How Search Engines Work

Major search engines

Techniques for SEO

• White Hat SEO:
• Black Hat SEO

Phases in SEO

• pre site activity
• on page activity
• post site activity
• off page activity

Keywords – the Most Important Item in SEO

• Keyword Length-
• Keyword Demand
• Synonyms/Alternative Words
• Keyword Density
• How to calculate keyword density
• Keyword research tools

Module III
On Page Introduction
On-Page SEO Checklist

• URL Optimization
• Title Optimization
• Meta tags Optimization
• Description
• Keyword
• Author
• Robot
• ALT text
• HTML tags
• Internal linking strategy
• Content Optimization
• Canonical Issue
• Site Maps
• Favicon
• Robot.txt file
• 301 and 302 redirects.
• HTML Validation
• Broken Link Management
• Usability and accessibility

Other Factors of On Page SEO

• Content Change
• Business Address and Telephone Number

Module IV

Off Page Activity

• Link Building
• Back link
• Anchor Text

Types of Links in SEO

• Inbound Links/ Incoming Links
• Outbound Links/ External Links
• Internal Links

Techniques for Link building

• Social Bookmarking
• Directory Submission
• Article Submission
• Blog Posting
• Blog Commenting
• Guest Blogging
• Press Release Submission
• Classified Submission
• Search Engine Submission
• Picture Sharing
• Document Sharing(PPT Sharing)
• RSS Submission
• Q and Ans. Posting
• Business Listing
• Local Listing
• Video Submission
• Forum Posting
• Link Exchange

Module V

Site setup for SEO

• Managing redirection of pages and websites
• Content Quality Checkup
• CMS Websites Benefits or Limitation

Module VI
Tools in SEO

• Google Analytic tools
• Google Webmaster tools
•  Google Developer tools

Module VII
Google Algorithm