SEO (Search Engine Optimization) Course

SEO Expert Course at Web Development Institute is a one of the best courses to learn and optimise website on different search engines like: Google, yahoo, Bing, Duck Duck Go, Baidu, Ask.com, etc. During the starting of the course, we will teach the concepts of SEO i.e what is SEO? Why a website needs SEO? Types of SEO? Techniques of SEO?

After understanding the concepts of SEO basic. We will teach most important topic On Page optimization techniques and process to make website search engine friendly step by step with live project.

Once On page Optimization completes, another most important topic I.e Off page optimization starts to create backlinks on different sites. Off page optimization is a one of the most important part and daily activity to create website backlinks.  Quality Backlinks is a one of the major things for any website to rank.

After on page optimization and off page optimization, we will also teach the concepts of most important tools like: Alexa rank, page rank, woo rank tools, google analytics, webmasters’ tools etc.

ON Page SEO

SEO Introduction

• What is SEO?
• What is Search Engine, Browser and Website?
• How Search Engines Work?
• Major search engines
• Why does my website need SEO?

Use of HTML in SEO

• What is HTML?
• HTML Tags
• HTML Heading Tags
• HTML Paragraph, Bold, Italic, Strikethrough etc, tags.
• How to Create SEO Friendly Websites?

Techniques for SEO

• White Hat SEO
• Black Hat SEO
• Gray Hat SEO

Keyword Analysis

• Role of Keywords in SEO
• Keyword Types
• Keyword Length
• Keyword Demand
• Synonyms/Alternative Words
• Long Tail Keywords
• Keyword Density
• How to calculate keyword density
• Keywords Research Tools

Phases in SEO

• Pre site activity
• On page activity (ON Page SEO)
• Post site activity
• Off page activity (OFF Page SEO)

On Page SEO Introduction

On-Page SEO Checklist 

• URL Optimization
• Title Optimization
• Meta tags Optimization
• Description Optimization
• Keywords
• Author
• Meta Robots
• ALT text
• HTML tags
• Internal linking strategy
• Content Optimization
• Website Speed Optimization
• Canonical Issue
• Site Maps
• Favicon
• Robot.txt file
• 404 Page Not Found Error
• 301 and 302 redirects.
• HTML Validation
• Broken Link Management
• Usability and accessibility 

Other Factors of ON Page SEO

• Others important code in head section
• Schema implementation
• Google Algorithms (Google Panda, Google Penguin, Hummingbird)
• Work according to search engine algorithm
• Indexing of pages in SERP
• Quick rank tricks and technique
• Content Change
• Business Address and Telephone Number
• Tools used to optimize On Page

SEO Tools

• Google Analytics
• Google Search Console
• Google Tag Manager
• Google Business Profile 

OFF Page SEO

• OFF Page SEO Introduction
• What is Backlink?
• What is Anchor Text?
• Why Link building is important for SEO?
• What is Quality backlink and what is penalized backlink?

Type of Backlink in SEO?

• Inbound Links/ Incoming Links
• Outbound Links/ External Links
• Internal Links

OFF Page Activities / Techniques for Link building

• Social Bookmarking
• Directory Submission
• Article Submission
• Blog Posting
• Blog Commenting
• Guest Blogging
• Press Release Submission
• Classified Submission
• Search Engine Submission
• Picture Sharing
• Document Sharing (PPT & PDF Sharing)
• RSS Submission
• Q and Ans. Posting
• Business Listing
• Local Listing
• Video Submission
• Forum Posting
• Link Exchange

OFF Page SEO Other Activities

• Keyword Ranking Monitoring
• Update Website Duplicate Content
• Page Removal Tool
• Remove Penalised Backlinks
• Website Performance Report Creation

Uses of AI in SEO

• Content Creation through AI
• Graphic Creation through AI