Course Description :

Module I

Use of HTML in SEO

• What is HTML?
• HTML Tags
• The Declaration
• The HTML Element
• The HTML Element
• The HTML Element

Module II

SEO Introduction

Why does my website need SEO?

How Search Engines Work

Major search engines

Techniques for SEO

• White Hat SEO:
• Black Hat SEO

Phases in SEO

• pre site activity
• on page activity
• post site activity
• off page activity

Keywords – the Most Important Item in SEO

• Keyword Length-
• Keyword Demand
• Synonyms/Alternative Words
• Keyword Density
• How to calculate keyword density
• Keyword research tools

Module III
On Page Introduction
On-Page SEO Checklist

• URL Optimization
• Title Optimization
• Meta tags Optimization
• Description
• Keyword
• Author
• Robot
• ALT text
• HTML tags
• Internal linking strategy
• Content Optimization
• Canonical Issue
• Site Maps
• Favicon
• Robot.txt file
• 301 and 302 redirects.
• HTML Validation
• Broken Link Management
• Usability and accessibility

Other Factors of On Page SEO

• Content Change
• Business Address and Telephone Number

Module IV

Off Page Activity

• Link Building
• Back link
• Anchor Text

Types of Links in SEO

• Inbound Links/ Incoming Links
• Outbound Links/ External Links
• Internal Links

Techniques for Link building

• Social Bookmarking
• Directory Submission
• Article Submission
• Blog Posting
• Blog Commenting
• Guest Blogging
• Press Release Submission
• Classified Submission
• Search Engine Submission
• Picture Sharing
• Document Sharing(PPT Sharing)
• RSS Submission
• Q and Ans. Posting
• Business Listing
• Local Listing
• Video Submission
• Forum Posting
• Link Exchange

Module V

Site setup for SEO

• Managing redirection of pages and websites
• Content Quality Checkup
• CMS Websites Benefits or Limitation

Module VI
Tools in SEO

• Google Analytic tools
• Google Webmaster tools
•  Google Developer tools

Module VII
Google Algorithm