Course Description :

With the advent of digital media all over the world, the demand for social media optimization has increased to give identity to businesses. This has opened career choice for those who seek tasks in this field. Considering all of these factors, at Web Development Institute, we offer you a balanced SMO expert course. Social Media Optimization is the key to a massive target audience. It has come to be a first-rate digital hub, and it is bound to boom the target audience.

Our digital media course consists of practical information along with theoretical knowledge. Students get an opportunity to take part in the running tasks and understand the essential concepts, methods and key elements which are important to make their career in this field. Our experts have designed the SMO course that focuses on growing professionals with competitive class skill who can contribute towards the overall development and growth of an enterprise.

SOCIAL MEDIA OPTIMIZATION

Module I

Introduction of social platform

SOCIAL MEDIA MARKETING STRATEGY

Account Creation

FACEBOOK PAGE CREATION AND MARKETING

• Facebook Page Creation
• Profiles
• Manage Strong Profiles
• Groups creation and Promotions
• Events Creations and Promotions
• Facebook Community

Facebook Posts

• How to Upload Photo and Video
• How to Create Photo Album
• How to Create a photo Carousel
• How to Create Slideshow
• How to Create an Instant Experience

Facebook ADS Manager

Campaign Name

Buying Type

Campaign Objective

•  Awareness
• Consideration
• Conversion

Ad Set

Create New Facebook Ads

• Ad with an image or video
• Ad with multiple images or videos in a carousel
• Collection
• Ad with Existing Post

Budget & Schedule

Audience Targeting

Ads Placement

• Facebook
• Instagram
• Audience Network

Google Plus

• Business Listing
• Creating a Strong Profile
• Create a Business Page
• community
• followers etc..

LinkedIn

• Personal Account Creation
• Make Profile Strong
• Creation of  Page for business, brand, popularity
• How to write an Article on LinkedIn
• Group Creation and Promotion
• How to get followers

Twitter

• Create a strong Twitter Personal or Business Page
• Tweets in Twitter
• Advantages of Tweets for Branding
• use of # tag
• use of @ tag and its importance
• How to Increase followers

Youtube

• Create a Profile on Youtube
• Create Chanel on youtube
• Customize Your Chanel
• Creations of Playlists in You Tube
• Dashboard
• Section
• Setting
• How to post the video on Public and Private
• How to Solve Copyright Issues
• Analytics
• Youtube Ads
• How To earn money from Youtube

Pint rest

Instagram

Myspace

Vimeo and other social platforms

Module II

• Facebook Marketing
• LinkedIn account Setup and Advertising
• Twitter account Setup and Advertising

Module III

• Reporting