E-Commerce Marketing

Learn E-Commerce Marketing Course from the Web development Institute in Rohini. Join Best E-Commerce Training Institute in Delhi. E-Commerce Marketing are the techniques by which you can generate more sales for your E-commerce store. There are many techniques for the e-commerce marketing including organic and paid. In this course of E-Commerce Marketing, you will learn some top marketing practices. update this content for web development institue E-Commerce Marketing Course

Module : 1 E-Commerce Platform Listing Course
(Amazon • Flipkart • Meesho • Ajio)

Course Overview

The E-Commerce Platform Listing module at Web Development Institute is designed to help students, entrepreneurs, shop owners, and job seekers learn how to sell products online on top marketplaces like Amazon, Flipkart, Meesho, and Ajio. This course covers complete seller account setup, product listing, catalog creation, pricing strategies, order management, and basic online marketing to help you start and grow your online business successfully.

What You Will Learn
1. Introduction to E-Commerce

• Basics of E-commerce business
• Types of online selling models
• Understanding Indian marketplaces

2. Seller Account Setup

• Amazon seller account creation & verification
• Flipkart seller registration
• Meesho supplier panel setup
• Ajio seller onboarding process
• GST, bank, and document requirements

3. Product Listing & Catalog Creation

• Product research & category selection
• Writing SEO-friendly product titles
• Product description & bullet points
• Image guidelines & upload process
• Variation listing (size, color, price)

4. Pricing & Profit Calculation

• Costing & margin calculation
• Competitive pricing strategy
• Commission & shipping charges understanding

5. Order & Inventory Management

• Order processing workflow
• Inventory control & stock management
• Returns, refunds & cancellations

6. Shipping & Logistics

• Self-shipping vs platform shipping
• Packaging & labeling standards
• Courier and delivery process

7. Promotions & Ads (Basics)

• Amazon & Flipkart sponsored ads (intro)
• Deals, offers & discount strategies
• Increasing product visibility & sales

8. Seller Dashboard & Reports

• Sales reports & analytics
• Performance metrics
• Account health management
• Course Features
• Practical training with live demos
• Beginner to advanced level
• Online & Offline classes available
• Real marketplace panels practice
• Certificate after course completion
• Business & job-oriented training

Who Can Join This Course?

Students

Small business owners

Shopkeepers

Housewives

Entrepreneurs

Anyone who wants to sell online

Module: 2 Wordpress Woocommerce 

This module  is designed to help students, entrepreneurs, and professionals learn how to create dynamic websites and fully functional eCommerce stores using WordPress and WooCommerce, without coding. After completing the course, students will be able to build, manage, and scale online stores like Amazon, Flipkart-style websites (multi-vendor concept) for small businesses.

Website & WordPress Fundamentals

• What is Website & CMS

• Types of Websites (Business, Blog, eCommerce)

• Introduction to WordPress

• WordPress.com vs WordPress.org

• Domain & Hosting Concepts

• Live Hosting Setup

• Installing WordPress (cPanel & Localhost)

WordPress Dashboard & Settings

• WordPress Admin Panel Overview

• General, Reading, Writing & Permalink Settings

• Users & Roles Management

• Media Library Management

• Pages vs Posts

• Categories & Tags

 Themes & Website Design

• Free vs Premium Themes

• Installing & Customizing Themes

• Mobile Responsive Design

• Header, Footer & Menu Setup

• Homepage Design (Business Layout)

• Website Speed & Performance Basic

Plugins & Website Functionality

• What are Plugins

• Must-Have Plugins

• Contact Form Setup

• Security Plugins

• Backup Plugins

• Cache & Speed Optimization Plugin

Introduction to WooCommerce

• What is WooCommerce

• WooCommerce Installation & Setup

• Store Settings (Currency, Tax, Shipping)

• Product Types (Simple, Variable, Digital)

• Product Categories & Attribute

 Product & Store Management

• Adding & Managing Products

• Product Images & Gallery

• Inventory & Stock Management

• Price, Discount & Coupon Setup

• Order Management Dashboard

 Payment Gateway Integration

• COD Setup

• Razorpay / PayU / Stripe Integration

• UPI & Net Banking Setup

• Payment Testing (Sandbox Mode)

Shipping & Tax Configuration

• Shipping Zones & Classes

• Flat Rate & Free Shipping

• GST Basics for eCommerce

• Tax Rules Configuration

Commerce Design & UX

• Shop Page Design

• Product Page Optimization

• Checkout Page Customization

• Cart Page Customization

• Conversion-Focused Layout

SEO for WordPress & WooCommerce

• On-Page SEO Basics

• SEO Plugin Setup (Yoast / Rank Math)

• Product SEO Optimization

• URL Structure & Meta Tags

• Google Search Console Integration

Multi-Vendor Marketplace (Advanced)

• Introduction to Multi-Vendor Concept

• Amazon / Flipkart-like Website Model

• Vendor Registration System

• Vendor Dashboard Setup

• Commission & Payout System

Website Security & Maintenance

• Website Security Best Practices

• SSL Installation

• Regular Backup Strategy

• Website Updates & Maintenance

Live Project & Deployment

• Create a Live eCommerce Website

• Domain to Hosting Linking

• Website Testing

• Final Website Launch

• Client Handover Checklist

Module Benefits

• Live Project Based Training

• 100% Practical Sessions

• Certificate After Completion

• Freelancing & Job Guidance

• Business Website Creation Skills

• Online & Offline Classes

Module: 3 SMO & Meta Ads

The SMO & Meta Ads module for Product Businesses at Next G Classes is designed to help entrepreneurs, online sellers, brand owners, and marketers grow product sales using Facebook, Instagram, and Meta Ads. This course focuses on practical strategies to generate leads, website traffic, and sales for e-commerce, D2C brands, and local product businesses.

Module Outecomes

1. Digital Marketing & SMO Basics

• Introduction to Social Media Marketing
• Difference between SMO & Paid Ads
• Understanding product-based audiences
• Buyer journey for product businesses

2. Social Media Optimization (SMO)

• Facebook & Instagram business profile setup
• Bio, highlights & CTA optimization
• Content strategy for product brands
• Product photography & reels ideas
• Posting schedule & hashtag strategy
• Engagement growth techniques

3. Content Creation for Products

• Product post design ideas
• Reels for product promotion
• Story ads & highlights
• Caption writing for sales
• Call-to-action (Buy Now, Shop Now)

4. Meta Business Suite Setup

• Meta Business Manager creation
• Facebook Page & Instagram linking
• Ad account & payment setup
• Pixel & event setup (basic)
• Catalog setup for product ads

5. Meta Ads Fundamentals

• Understanding campaign objectives
• Awareness, Traffic, Engagement campaigns
• Sales & Conversion campaigns
• Budgeting & bidding strategies

6. Product Ads Creation (Practical)

• Single image ads
• Carousel ads for products
• Video & reels ads
• Collection ads
• Catalog / Dynamic product ads

7. Targeting for Product Sales

• Audience research & buyer personas
• Interest & behavior targeting
• Custom audiences (website, Instagram, Facebook)
• Lookalike audiences for scaling sales

8. Ad Copy & Creative Strategy

• Writing high-converting ad copy
• Headline & description formulas
• Offer & discount positioning
• A/B testing creatives

9. Conversion Tracking & Pixel

• Meta Pixel installation
• Event tracking (View Content, Add to Cart, Purchase)
• Understanding conversion 

10. Budget Optimization & Scaling

• Daily vs lifetime budget
• ROAS calculation
• Scaling winning ads
• Reducing ad cost

11. Analytics & Performance Monitoring

• Reading Ads Manager reports
• CTR, CPC, CPA explained
• Identifying winning campaigns
• Optimization techniques

12. Real Business Case Studies

• E-commerce product ads
• Local product brand examples
• Mistakes to avoid in Meta Ads

Course Features

100% Practical Training
Live Ad Creation & Management
Product-Focused Strategies
Online & Offline Mode
Certificate After Completion
Business & Job-Oriented Course