Generative AI Master Diploma (All AI Courses)

Module 1: AI Basics and Prompt Engineering

• How generative AI and chatbots work – strengths and limits
• Prompt formula: role, context, task, format, examples
• Avoiding wrong answers (hallucinations) and fact-checking
• Prompt library for study, office and business

Module 2: ChatGPT Mastery

• ChatGPT interface, models and plans
• Custom GPTs, projects and memory
• Data analysis with files and spreadsheets
• Image generation and editing in ChatGPT
• Deep research, web search and agent features
• ChatGPT for emails, resumes, reports and presentations

Module 3: Google Gemini Mastery

• Gemini app and Gemini in Gmail, Docs, Sheets and Slides
• Gems (custom assistants)
• Deep Research and NotebookLM for study and research
• Gemini image generation and editing
• Gemini for YouTube, Maps and Google services

Module 4: Google Flow – AI Video Creation

• What is Google Flow and how it uses Veo, Imagen and Gemini
• Writing video prompts: scenes, camera moves, style and audio
• Creating short films, ads, reels and explainer clips
• Scene building, extending clips and consistent characters
• Editing, exporting and using AI videos responsibly

Module 5: Claude Mastery

• Claude.ai, Projects and Artifacts
• Long documents, PDF and data analysis with Claude
• Creating websites, charts and mini-apps with Artifacts
• Writing and coding help with Claude
• Connectors and Claude Code overview

Module 6: Comparing and Combining AI Tools

• Same task in ChatGPT, Gemini and Claude – compare results
• Best tool for writing, research, images, video, coding and data
• Multi-tool workflows (research → write → design → video)
• Privacy, copyright and responsible AI use

Module 7: AI for Productivity and Automation

• AI for Excel / Google Sheets formulas and reports
• Presentations and documents in minutes
• Meeting notes, summaries and email automation
• Intro to automation with Zapier / Make + AI

Module 8: Final Projects and Certification

• Project: research report + presentation with AI
• Project: social media video created with Google Flow
• Project: personal AI assistant (Custom GPT / Gem / Claude Project)
• Certificate and AI portfolio

Module 1: Introduction to Generative AI and Claude

• What is generative AI and how large language models work
• Claude models and plans – which one to use for which task
• Claude.ai interface: chats, file uploads, web search, memory and settings
• Responsible and safe use of AI, privacy and data handling
• Comparison: Claude vs ChatGPT vs Gemini – strengths of each

Module 2: Prompt Engineering with Claude

• Anatomy of a great prompt: role, context, task, format, examples
• Structured prompts with XML tags and step-by-step reasoning
• Few-shot prompting, templates and reusable prompt library
• Getting tables, JSON, code and long documents in the right format
• Fixing bad outputs: iteration, critique and self-review prompts

Module 3: Claude Projects, Artifacts and Documents

• Projects: knowledge base, custom instructions and team use
• Artifacts: live HTML pages, React apps, charts and documents
• Creating Word, PDF, Excel and PowerPoint files with Claude
• Analysing PDFs, spreadsheets and reports; summarising and extracting data
• Writing proposals, emails, SOPs and course notes

Module 4: Building Websites with Claude

• Planning a website: sitemap, pages, content and design brief
• Generating HTML, CSS and JavaScript pages with Claude
• Responsive design with Bootstrap and Tailwind CSS
• Creating landing pages, portfolio, business and e-commerce layouts
• Forms, WhatsApp buttons, Google Maps and contact integration
• Debugging and improving code with Claude

Module 5: Claude Code – AI Coding Agent

• Installing and using Claude Code in the terminal / VS Code
• Building a complete website or PHP / MySQL project with Claude Code
• Editing existing projects, fixing bugs and writing documentation
• Using Git and GitHub with Claude Code
• Deploying websites to hosting (cPanel / Hostinger / Vercel / Netlify)

Module 6: Image Creation and Image Automation

• Creating banners, social posts, icons and infographics with Claude (SVG / HTML / Canvas)
• Writing professional prompts for AI image generators (Midjourney, Gemini, ChatGPT images)
• Bulk image automation: resize, compress, convert to WebP, rename and watermark using Python scripts written with Claude
• Auto-generating product images and thumbnails from templates
• Image SEO: alt text, file names and captions generated with AI

Module 7: Automation, Connectors and MCP

• Claude connectors: Google Drive, Gmail, Calendar, Notion, GitHub
• What is MCP (Model Context Protocol) and how to connect tools
• Claude Skills and reusable workflows
• Browser and computer-use automation basics
• Automating reports, emails and content with Make / Zapier / n8n + Claude

Module 8: Claude API and AI Apps

• Anthropic Console, API keys and pricing basics
• Calling the Claude API from PHP / Python / JavaScript
• Building a website chatbot and an FAQ assistant
• Tool use (function calling), structured outputs and prompt caching
• Building a simple AI app and hosting it online

Module 9: Capstone Projects

• Project 1: Complete business website built and deployed with Claude
• Project 2: Image automation tool for an online store
• Project 3: AI chatbot / assistant for a website
• Portfolio, resume and freelancing profile with AI projects

Module 1: Digital Marketing Foundations in the AI Era

• How AI is changing search, ads and content
• Customer journey, funnels and buyer personas built with AI
• Marketing plan and competitor analysis using ChatGPT, Claude and Gemini
• Setting goals, KPIs and budgets

Module 2: AI-Powered Keyword Research and SEO

• Keyword research with Google Keyword Planner, Search Console and AI
• Search intent, topic clusters and content gaps
• On-page SEO: titles, meta descriptions, headings and internal links with AI
• Technical SEO basics: speed, Core Web Vitals, sitemap, robots.txt
• Local SEO and Google Business Profile optimisation

Module 3: AI SEO – AEO and GEO

• Answer Engine Optimization (AEO) for featured snippets and voice search
• Generative Engine Optimization (GEO) for ChatGPT, Gemini, Perplexity and Google AI Overviews
• Schema markup (structured data) and entity SEO
• llms.txt, FAQ content and brand mentions
• Tracking AI visibility and AI referral traffic

Module 4: AI Content Marketing

• Blog writing workflow: outline, draft, fact-check and humanise
• E-E-A-T, plagiarism and AI content quality guidelines
• Landing page copy, product descriptions and case studies
• Repurposing content into posts, emails and videos
• AI images and graphics for blogs (Canva AI, Gemini, ChatGPT images)

Module 5: Google Ads with AI

• Search, Display, YouTube and Performance Max campaigns
• AI-generated ad copies, headlines and assets
• Smart bidding, audience signals and conversion tracking
• Landing page and Quality Score optimisation
• Campaign reporting and optimisation with AI

Module 6: Meta Ads and Social Ads with AI

• Facebook and Instagram Ads Manager
• Advantage+ campaigns and AI creative variations
• Lead generation forms and WhatsApp click-to-chat ads
• Retargeting and lookalike audiences
• A/B testing ad creatives with AI

Module 7: Email, WhatsApp and Marketing Automation

• Email marketing with Mailchimp / Brevo: AI subject lines and sequences
• WhatsApp Business and broadcast automation
• Lead capture forms, CRM and automated follow-ups
• Workflow automation with Zapier / Make / n8n

Module 8: Analytics and Reporting with AI

• Google Analytics 4 and Google Tag Manager setup
• Looker Studio dashboards
• Analysing campaign data with AI (ChatGPT / Claude / Gemini)
• Monthly client reports in minutes

Module 9: Live Projects and Certification

• Complete AI marketing plan for a real business
• SEO + AI SEO audit and implementation
• Live Google / Meta ad campaign (practice budget)
• Portfolio, interview preparation and freelancing guidance

Module 1: Social Media Strategy with AI

• Platforms: Instagram, Facebook, YouTube, LinkedIn, X and Pinterest
• Brand voice, audience research and competitor analysis with AI
• Content pillars and 30-day content calendar with ChatGPT / Claude / Gemini
• Trend research and viral content ideas

Module 2: AI Copywriting for Social Media

• Hooks, captions and calls-to-action that convert
• Hashtag and keyword strategy
• Carousel scripts, threads and LinkedIn posts
• Writing in Hindi, English and Hinglish with AI

Module 3: AI Graphic Design for Social Media

• Canva and Canva AI (Magic Design, Magic Write, Magic Edit)
• AI images with ChatGPT, Gemini and Adobe Firefly
• Brand kits, templates and post series
• Thumbnails, banners and story designs

Module 4: AI Video, Reels and Shorts

• Reel and Shorts scripts with AI
• AI video tools: CapCut AI, Google Flow / Veo, avatar and text-to-video tools
• AI voice-over, auto-captions and subtitles
• Editing workflow and repurposing long videos into short clips

Module 5: Instagram and Facebook Growth

• Profile optimisation, highlights and bio
• Reels algorithm, posting strategy and engagement
• Collaborations and influencer marketing
• Meta Business Suite and automated DM replies

Module 6: YouTube and LinkedIn with AI

• YouTube channel setup, SEO titles, descriptions and tags with AI
• Thumbnail and script creation
• LinkedIn personal branding and company pages
• Lead generation on LinkedIn

Module 7: Scheduling, Automation and Social Ads

• Scheduling tools: Meta Business Suite, Buffer, Later
• Automation with Zapier / Make
• Boosted posts and Instagram / Facebook ads basics
• Running a small practice ad campaign

Module 8: Analytics and Live Project

• Insights and analytics for every platform
• Monthly growth report with AI
• Managing a live page for the duration of the course
• Portfolio and freelancing / job preparation