Web Expert with PHP

Training Mode Regular Fastrack Crash
Classroom | Online 12 Months

(M,W,F or T,T,S Class)

(3 Class in a week)

6 Months

(Monday to Friday Class)

(5 Class in a week)

4 Months

(Monday to Friday Class)

(5 Class in a week 1:30 hour duration)

Technologies have always upgraded our personalities, lifestyles, standards, and of course education. There is no empty space in the world that is yet unoccupied by the internet and technology, and so the demands are the aspirants. In the era of technology and the internet, today everyone desires to be well skilled in this sector. Considering their requirements, we at Web Development Institute disseminate customized education to the students inclined towards this field. We’re a Delhi based admired institution known for its specialist training programs all over the globe. We offer a web expert course that can help you succeed in this technological era.

Web development and web designing have a lot to do in the contemporary world as well as in the subsequent times in every sector be it business, education, medicine, administration, or anything else; it is a skill that is highly demanding and compulsive. If you are the one who wishes to see himself or herself at a substantial height in the sector of web development and web designing, then our Web Design and Development Course are the best possible choice you can ever make. We not just offer a diploma but also certification training courses in the field of web designing, digital marketing along web development. We aim at transmitting and empowering the clients with the most revised knowledge of the online world and refurbishing their talents to an appreciable extent. The courses here are planned in a way keeping in mind the requirements of the clients and the generation.

WHO CAN JOIN Web Expert with PHP
  • 10th, 12th or Equivalent
  • BCA/MCA, B.Tech, M.Tech, B.sc (IT), B.sc(CS)
  • Diploma Candidates

Module-1 Web Designing : Duration (3 Months)

Module 1: Introduction to Photoshop

  • Raster And Vector
  • Set Image Size, Unit, Resolution & Color Mode
  • Color Profile
  • Photoshop Overview

Module 2: Selection

  • Make Selection With Tools
  • Rectangular Marquee
  • Elliptical Marquee
  • Single Row
  • Single Column
  • Lasso
  • Polygonal Lasso
  • Magnetic Lasso
  • Quick Selection
  • Magic Wand

Module 3: Crop & Select Color

  • Crop Tool
  • Perspective Crop
  • Slice
  • Slice Selection
  • Eyedropper
  • Color Sampler

Module 4: Image Editing Tools & Color Correction

  • Spot Healing
  • Healing
  • Patch
  • Content-Aware Move
  • Red Eye
  • Adjustments
  • Brightness/Contrast
  • Levels
  • Curves
  • Exposure
  • Vibrance
  • Hue/Saturation
  • Color Balance
  • Black & White
  • Photo Filter
  • Channel Mixer
  • Color Lookup

Module 5: Brush Tools

  • Brush
  • Create Brush
  • Upload Brush
  • Use Brush Setting
  • Pencil
  • Color Replacement
  • Mixer Brush
  • Clone Stamp
  • Pattern Stamp
  • Eraser
  • Background Eraser
  • Magic Eraser
  • Blur
  • Sharpen
  • Smudge
  • Dodge
  • Burn
  • Sponge

Module 6: Color

  • Fill Color In Selection
  • Pattern
  • Gradient
  • Paint
  • Bucket

Module 7: Create Path

  • Use Pen
  • Freeform Pen Tool
  • Add Anchor Point
  • Convert Point

Module 8: Text

  • Use Horizontal & Vertical Type
  • Use Horizontal & Vertical Type Mask
  • Character & Paragraph Palette
  • Font Size
  • Font Family
  • Font Style
  • Leading
  • Kerning
  • Tracking
  • Horizontal & Vertical Scale
  • Baseline Shift
  • Paragraph Align
  • Left & Right Indent
  • Before & After Paragraph Space

Module 9: Create Shape

  • Rectangle
  • Rounded Rectangle
  • Ellipse
  • Polygon
  • Line
  • Custom Shape Create And  Add Shape

Module 10: Work Mask

  • Clipping Mask
  • Layer Mask
  • Type Mask
  • Vector Mask
  • Quick Mask

Module 11: Layer Style

  • Bevel & Emboss
  • Stroke
  • Inner Shadow
  • Inner Glow
  • Satin
  • Color Overlay
  • Gradient Overlay
  • Pattern Overlay
  • Outer Glow
  • Drop Shadow

Module 12: Practice Work

  • Create Banner
  • Poster
  • Mobile App UI
  • Website UI (Responsive)
  • Social Media Post

Module 13: Filter

  • Filter Gallery
  • Camera Raw
  • Liquify
  • Oil Paint
  • Vanishing Point
  • Blur
  • Distort
  • Noise
  • Pixelate
  • Render
  • Sharpen
  • Stylize

Module 14: 3D

  • Create 3D Shape
  • 3D Text
  • 3D Custom Shape
  • Apply Texture
  • Use 3D Material Eyedropper 
  • Use 3D Material Drop

Module 15: Use Adv. Option

  • Action
  • Animation
  • Create GIF File

Module 16: Export File In

  • .Psd
  • .Jpg
  • .Png
  • .Gif
  • .Pdf
  • .Pdf

INTRODUCTION TO HTML

  • What is static/Dynamic Website
  • What is SEO Friendly Website
  • What is Responsive Website
  • What is HTML
  • HTML4 VS HTML5
  • EDITORS IN HTML

WORKING WITH BASIC TAGS

  • DOCTYPE In HTML
  • Tag and Attributes
  • Title and Meta tag
  • Headings and Paragraph
  • Formatting Tags
  • EDITORS In HTML

ANCHORS AND HYPERLINKS

  • Internal link
  • External link
  • Text link
  • Image link
  • Email link
  • Phone link
  • target attribute

WORKING WITH LISTS

  • Ordred List
  • Unordred List
  • Definition List
  • Nested List
  • List Attributes

WORKING WITH GOOGLE MAP & YOUTUBE

  • Google Map Insertion in Webpage
  • Youtube Video Insertion in Webpage

WORKING WITH TABLES

  • Creating Tables on a Web Page
  • Altering Tables and Spanning Rows & Columns
  • Placing Images & Graphics into Tables
  • Aligning Text & Graphics in Tables
  • Adding a Background Color

WORKING WITH HTML FORM

  • HTML Input tags
  • HTML Input Attributes
  • Setting up form
  • Form attributes
  • Submit and Reset Button

HTML5 SEMANTIC TAGS

  • header and footer tag
  • section tag
  • figure and figcaption
  • nav and aside tag

HTML5 AUDIO & VIDEO

  • Audio Tag
  • Video Tag

HTML5 API'S

  • Drag & Drop
  • Local Storage
  • Geolocation

COURSE CONTENTS OF CSS

INTRODUCTION TO CSS

  • What is CSS?
  • How CSS Works?
  • Types of CSS,Internal,Inline,External
  • CSS Selectors
  • Comments In CSS
  • How to Link External CSS

WORKING WITH BASIC CSS PROPERTIES

  • Selectors : Class or Elements
  • Colors
  • Height / Width
  • Border
  • Margin and Padding
  • CSS Box Model

WORKING WITH WEB LAYOUTS

  • Aligning Div
  • Two Div Align
  • Three Div Align
  • Four Div Align
  • Use of floats
  • Clearing float
  • Inline or Block Element

WORKING WITH BACKGROUND,GRADIENT OR IMAGE SPRITE

  • Background Color
  • Background Image
  • Background Position
  • Background Attachment
  • Gradient Colors
  • Image Sprite

WORKING WITH TEXT PROPERTIES

  • Text Alignments
  • Line height(Leading)
  • Letter Spacing(Kerning)
  • Font Family
  • Font Size with Font Weight
  • Tips For Improving Text Readability

WORKING WITH ICONS & FONTS

  • Use of Font Awesome
  • Use of Flat Icons
  • Use of Google Fonts

WORKING WITH MENUS AND POSITIONS

  • Static Position
  • Fixed Position
  • Absolute Position
  • Relative Position
  • Creating Menu
  • Menu With Multi Dropdown

WORKING WITH BORDER AND SHADOW

  • Border
  • Border Image
  • Rounded Corner
  • Box Shadow
  • Text Shadow

WORKING WITH OUTLINE AND UI

  • Outline
  • Outline Offset
  • Resize

WORKING WITH IMAGE STRETCHING PROBLEM

  • Object Fit : Fill
  • Object Fit : Contain
  • Object Fit : Cover

WORKING WITH HTML FORM & CSS

  • labels with inputs
  • Form-based selectors
  • Changing properties of form elements
  • Formatting text in forms
  • Formatting inputs
  • Formatting form areas
  • Changing the appearance of buttons
  • Laying out forms

WORKING WITH 2D & 3D TRANSFORMS

  • translate
  • rotate
  • skew
  • scale

WORKING WITH HOVER,TRANSITIONS & ANIMATIONS

  • Hover Effects
  • Transitions
  • Animations
  • Creating Web Ads Using Animation

INTRODUCTION TO BOOTSTRAP

  • What is a Responsive Website
  • What is Bootstrap
  • Where to Download
  • How to Use Bootstrap
  • Bootstrap Directory Structure

WORKING WITH GRID IN BOOTSTRAP

  • What is Grid System
  • Use of Grid System
  • small, medium, large Grid System
  • Container Vs Container-fluid

WORKING WITH IMAGES, TEXT, TABLES

  • image responsive
  • rounded image
  • circle image
  • text-align
  • text colors
  • responsive table

WORKING WITH BOOTSTRAP FORM

  • labels
  • form inputs
  • input classes
  • type of buttons
  • form layouts

WORKING WITH WEB LAYOUTS, MENUS

  • Container Layout
  • Container Fluid Layout
  • Proper Use of Rows and Columns
  • Menu
  • Single Dropdown Menu, Multilevel Dropdown Menu
  • Mobile Menu / Collapse Menu

WORKING WITH SLIDER, TAB PANEL, MODAL BOX

  • Responsive Slider
  • Tab Panel
  • Modal Box
  • Menu
  • Single Dropdown Menu, Multilevel Dropdown Menu

WORKING WITH CSS HELPERS, RESPONSIVE UTILITIES

  • Class Helpers
  • Responsive Utilities

Module-2 Advance Web Designing | Front End Developer : Duration (3 Months)

INTRODUCTION TO JAVASCRIPT

  • What is Javascript
  • Use Of Javascript in Web Development/Designing
  • Javascript vs Ecmascript
  • Developer Console
  • How To Use Javascript

JAVASCRIPT BASICS

  • Variables
  • let,var,const
  • Hoisting
  • Data Types (Premitive,Non-Premitive types)
  • Operators
  • Pop Ups (alert,prompt,confirm)

JAVASCRIPT CONDITIONS,LOOPS

  • if condition
  • if else condtions
  • nested if else
  • switch statement
  • while loop
  • for loop
  • Operators
  • Pop Ups (alert,prompt,confirm)

JAVASCRIPT ARRAY,STRING

  • What is Array
  • Accessing array
  • array methods
  • What is string
  • accessing string
  • string methods

JAVASCRIPT FUNCTIONS

  • What is function
  • function with arguments
  • return function
  • closure
  • higher order / callback function

JAVASCRIPT OBJECTS,CLASS,INHERITANCE

  • What is objects
  • when to use object
  • how to use object
  • getters and setters
  • prototypal inheritance
  • native prototype
  • methods for prototype
  • class inheritance

JAVASCRIPT EVENTS

  • Mouse Events
  • Input Events
  • Click Events
  • Load Events
  • Keyboard Key Events

JAVASCRIPT DOM (HTML AND CSS MANIPULATION)

  • What is DOM
  • DOM Selectors
  • DOM with HTML
  • DOM with CSS
  • DOM Animations
  • DOM Nodes
  • DOM Nodes Collections

JAVASCRIPT BOM (WINDOW EVENTS)

  • What is BOM
  • BOM Screen
  • BOM Location
  • BOM History
  • BOM Navigator
  • BOM Cookies
  • BOM Timings

JAVASCRIPT AJAX AND JSON

  • What is AJAX
  • Ajax XMLHttp
  • Ajax Request
  • Ajax Response
  • Ajax XML Files
  • What is JSON
  • JSON vs XML
  • JSON Data Types
  • JSON Parse
  • JSON Stringify
  • JSON Objects
  • JSON Array
  • JSON HTML
  • JSON JSONP

JAVASCRIPT ADVANCE CONCEPTS

  • this keyword
  • closure in detail
  • Immediately Invoked Function Expression (IIFE)
  • Event Bubbling vs Event Capturing
  • apply,call and bind methods
  • variable scope and hoisting
  • object in details
  • callback (higher order) function
  • ecmascript
  • HTML API's

INTRODUCTION TO JQUERY

  • What is Jquery
  • Use Of Jquery in Web Development/Designing
  • How to Use Jquery
  • Javascript vs Jquery

JQUERY BASICS AND SECTORS

  • Jquery Syntax
  • Jquery Variable
  • class selector
  • element selector
  • id selector
  • attribute selector
  • other selectors

JQUERY EFFECTS

  • hide/show
  • sliding
  • fading
  • switch statement
  • animate
  • stop()
  • callback
  • chaining

JQUERY EVENTS

  • Mouse Events
  • Input Events
  • Click Events
  • Load Events
  • Keyboard Key Events

JQUERY (HTML AND CSS MANIPULATION)

  • Jquery Get Content
  • Jquery Set Content
  • Jquery Add
  • Jquery Remove
  • Jquery CSS and CSS Classes
  • Jquery Dimensions

JQUERY TRAVERSING

  • Jquery Traversing
  • Ancestors
  • Descendants
  • Siblings
  • Filtering

JQUERY AJAX

  • Jquery with AJAX
  • Jquery load
  • Jquery Get/POST

JQUERY UI BASICS

  • Introduction to Jquery UI
  • How to Use

JQUERY UI INTERACTIONS

  • Jquery UI Draggable
  • Jquery UI Droppable
  • Jquery UI Resizeable
  • Jquery UI Selectable
  • Jquery UI Sortable

JQUERY UI WIDGETS

  • Jquery UI Accordion
  • Jquery UI Autocomplete
  • Jquery UI Button
  • Jquery UI Checkboxradio
  • Jquery UI Control group
  • Jquery UI Datepicker
  • Jquery UI Dialogue
  • Jquery UI Menu
  • Jquery UI Progressbar
  • Jquery UI Selectmenu
  • Jquery UI Slider
  • Jquery UI Spinner
  • Jquery UI Tabs
  • Jquery UI Tooltips

JQUERY UI EFFECTS

  • Jquery UI Add Class
  • Jquery UI Color Animation
  • Jquery UI Easing
  • Jquery UI Effect
  • Jquery UI Hide
  • Jquery UI Remove Class
  • Jquery UI Show
  • Jquery UI Switch Class
  • Jquery UI Toggle
  • Jquery UI Toggle Class

Course Content : 
ES6 Concepts
  • Arrow Function
  • Map
  • Object.keys
  • Destructuring
  • let,const,var
  • ...(Spread Operator or Transpiler)
  • backticks (``)
  • Class and Objects
  • Inheritance
  • bind()
  • this keyword
React Introduction
  • Introduction to React
  • Why React ?
  • Virtual DOM
  • npm,npx,yarn
  • Basic CMD Commands for React
  • React Installation
  • React Folder Structure
  • Running React App
Components In React
  • Significance of component architecture
  • Types of Components
  • Functional Component
  • Class Component
  • Component Composition
  • state
  • props
  • default export & named export component
  • Introduction to Component Life Cycles
  • ComponentDidMount
  • ComponentDidUpdate
React Router
  • Overview & Installation of React Router
  • How to use in Project
  • Nested Routing
React Bootstrap
  • React Bootstrap Installation & Setup
  • Working with React Bootstrap Components
Styling React Components
  • Styled Components Overview
  • Advantage of using styled components
  • work with styled components
Working with API calls
  • Api overview
  • fetch
  • axios
Working with Form and Events
  • Working with Forms
  • Events (keyup,click etc.)
  • this.bind
  • Arrow function
Code Splitting
  • What is code splitting
  • Why do you need code splitting
  • React.lazy
  • Suspense
  • Route-based code splitting
Context Api
  • Introduction to Context API
  • When to Use Context
  • Create Context
  • Context.Provider
  • Context.Consumer
  • Reading Context in Component
React Hooks
  • What are Hooks
  • Why do you need hooks
  • Different types of hooks
  • useState()
  • useEffect()
  • useContext()
  • useDispatch()
  • useSelector()
  • useReducer()
Redux & React Redux
  • Introduction to Redux
  • Why Redux
  • Redux Principles
  • Installation of Redux ,React-Redux
  • CreateStore,Action,Dispatch
  • Understand higher order component
  • Understanding mapStateToProps and mapDispatchtToProps usage

Module-3 Web Development | Backend Developer : Duration (3 Months)

INTRODUCTION TO PHP & LOCAL SERVER INSTALLING

  • What is Php
  • Server Side vs Client Side Language
  • What is server
  • Installing xampp/wamp
  • Directory Structure of xampp/wamp

PHP BASICS

  • Basic Syntax
  • Variables
  • echo/print
  • data types
  • operators

PHP CONDITIONS,LOOPS

  • if condition
  • if else condtions
  • nested if else
  • switch statement
  • do while loop
  • while loop
  • for loop
  • foreach loop

PHP FUNCTIONS

  • What is function
  • function with arguments
  • return function

PHP ARRAY,STRING

  • What is Array
  • Accessing array
  • array methods
  • What is string
  • accessing string
  • string methods

PHP FORM & FILE UPLOAD

  • action in form
  • get/post in form
  • form validation
  • sending email
  • file handling
  • file uploading
  • file upload validation
  • multiple file uploading
  • file upload with preview

PHP SESSION & COOKIES

  • What is Session
  • Sending data to another page
  • Login using Session
  • What is Cookies
  • How to set/remove cookies
  • save password example using cookies

COURSE CONTENTS OF MYSQL DATABASE

DATABASE BASICS

  • What is Database
  • Need of Database
  • Tables
  • primary key
  • foreign key
  • data types

NORMALIZATION IN DATABASE

  • What is Normalization
  • Need of Database Normalization
  • 1nf
  • 2nf
  • 3nf
  • bcnf

PHP WITH MYSQL

  • mysqli vs mysqli
  • Connect to database
  • create database
  • drop database
  • select database
  • create table
  • insert data into table
  • update data
  • select data
  • delete data

FILTERING DATA IN MYSQL

  • where
  • and
  • or
  • between
  • in
  • like
  • limit
  • is null

MYSQL JOINS

  • mysql join
  • inner join
  • left join
  • right join
  • cross join
  • self join

MYSQL GOUPING DATA

  • Group By
  • Having
  • RollUp

MYSQL TRANSACTION

  • MySql Transaction
  • MySql Table Locking

MYSQL IMPORT & EXPORT

  • Import CSV to MySql
  • Export Mysql to CSV

CODIGNITER BASICS

  • What is Framework
  • What is MVC
  • Codeigniter vs Core Php

CODIGNITER SETUP & DIRECTORY STRUCTURE

  • Installing Codeigniter
  • Directory Structure

MODEL,VIEW,CONTROLLER

  • What is model
  • Where to find model directory
  • Creating file in model directory
  • How to use model file
  • What is view
  • Where to find view directory
  • Creating file in view directory
  • How to use view file
  • What is controller
  • Where to find controller directory
  • Creating file in controller directory
  • How to use controller file

WORKING WITH SOME ESSENTIAL FILES

  • autoload file
  • config file
  • database file
  • routes file

WORKING WITH HEADER,FOOTER OR COMMON PART

  • Cutting header & Footer
  • how to use header & footer in all pages

WORKING WITH EMAIL,FILE UPLOADING,FORM

  • form input values
  • form validation
  • email setup
  • file uploading
  • multiple file uploading

CODEIGNITER SESSION & COOKIES

  • What is Session
  • Sending data to another page
  • Login using Session
  • What is Cookies
  • How to set/remove cookies
  • save password example using cookies

WORKING WITH DATABASE

  • Database Configuration
  • Database Connectivity
  • select data
  • insert data
  • update data
  • delete data

FILTERING DATA IN CODEIGNITER

  • where
  • and
  • or
  • between
  • in
  • like
  • limit
  • is null

JOINS IN CODEIGNITER

  • inner join
  • left join
  • right join
  • cross join
  • self join

CODEIGNITER GOUPING DATA

  • Group By
  • Having
  • RollUp

CODEIGNITER TRANSACTION

  • Transaction

IMPORT & EXPORT

  • Import CSV to MySql
  • Export Mysql to CSV

Module 1: Introduction to Ajax

  • Understanding Asynchronous Requests:

    • Definition and importance of asynchronous communication in web development.
    • How Ajax enables sending and receiving data asynchronously without reloading the entire page.
  • Working with XMLHttpRequest:

    • Overview of the XMLHttpRequest (XHR) object and its methods.
    • Creating and configuring XHR objects for various types of requests (GET, POST, etc.).
  • Handling Ajax Callbacks and Responses:

    • Processing server responses asynchronously.
    • Using callback functions and event listeners to handle different states of an Ajax request.

Module 2: JSON Basics

  • Introduction to JSON (JavaScript Object Notation):

    • Understanding JSON as a lightweight data interchange format.
    • Syntax rules and data types supported by JSON.
  • Creating and Parsing JSON Data:

    • Generating JSON data from JavaScript objects.
    • Parsing JSON strings back into JavaScript objects using JSON.parse().
  • Manipulating JSON Objects and Arrays:

    • Accessing and modifying JSON data structures (objects and arrays).
    • Techniques for iterating through JSON arrays and accessing nested objects.

Module 3: Ajax with jQuery

  • Simplifying Ajax Calls using jQuery:

    • Overview of jQuery's Ajax functions ($.ajax, $.get, $.post) and their advantages.
    • Handling Ajax requests with concise syntax and built-in utilities for error handling and JSON data parsing.
  • Performing GET and POST Requests:

    • Sending GET and POST requests using jQuery Ajax.
    • Configuring request parameters, headers, and data serialization.
  • Handling JSON Responses with jQuery:

    • Processing JSON responses and integrating data into the DOM.
    • Using jQuery's utility methods ($.getJSON, $.parseJSON) to handle JSON data efficiently.

Module 4: Advanced Ajax Techniques

  • Working with Ajax Error Handling:

    • Implementing robust error handling strategies for Ajax requests.
    • Handling HTTP errors, timeouts, and network issues gracefully.
  • Implementing Ajax Pagination and Filtering:

    • Techniques for implementing pagination and filtering mechanisms using Ajax.
    • Updating content dynamically based on user interactions without page reloads.
  • Cross-Origin Resource Sharing (CORS) Considerations:

    • Understanding CORS and its impact on cross-domain Ajax requests.
    • Techniques to handle CORS issues, including server-side configurations and JSONP (JSON with Padding).

Module 5: Using Ajax with APIs

  • Integrating Ajax with RESTful APIs:

    • Overview of REST principles and their application in web APIs.
    • Sending Ajax requests to RESTful endpoints for data retrieval and manipulation.
  • Authenticating Ajax Requests:

    • Implementing authentication mechanisms (e.g., OAuth tokens) for secure Ajax requests.
    • Handling authentication tokens and ensuring secure data transmission.
  • Handling API Responses and Data Manipulation:

    • Processing and manipulating API responses using Ajax and JSON.
    • Techniques for data transformation, validation, and formatting.

Module 6: Practical Projects

  • Building a Dynamic Web Application using Ajax and JSON:

    • Applying Ajax and JSON concepts to develop interactive and responsive web applications.
    • Implementing real-time data updates, form submissions, and interactive UI components.
  • Implementing Real-Time Data Updates:

    • Techniques for updating content dynamically without page reloads using Ajax.
    • Implementing polling and WebSocket-based solutions for real-time updates.
  • Optimizing Ajax Performance and Best Practices:

    • Strategies for optimizing Ajax requests and responses for performance.
    • Best practices in handling Ajax caching, minimizing round-trip times, and reducing server load.

Module-4 CMS (Content Management System) : Duration (1 Month)

INTRODUCTION TO WORDPRESS
  • What is WordPress
  • What is CMS
  • Need for CMS
  • Wordpress CMS vs Other CMS
WORDPRESS SETUP ON LOCAL SERVER
  • Installing Wordpress
  • Create Database
  • Wordpress Admin Overview
WORKING WITH THEMES/MEDIA IN WORDPRESS
  • Installing theme
  • theme settings
  • upload files in media
  • changing logo and favicons
  • theme options
WORDPRESS PAGES & POSTS
  • Pages vs Posts
  • Create Category for Post
  • Add posts
  • featured image in post
  • Add Pages
  • Static front pages
  • blog page
WORDPRESS WIDGETS & MENUS
  • Widget Overview
  • Add Content in Widget
  • Menu Overview
  • Setup menu in the website
  • dropdown menus
WORDPRESS USERS
  • Why Wordpress Users
  • Role of Wordpress Users
  • Subscriber Role
  • Editor Role
  • Author Role
  • Admin Role
WORDPRESS PLUGINS
  • Plugin Installation
  • Contact form
  • Image Gallery Plugin
  • Testimonials Plugin
  • Accordion Plugin
  • Many more...

Module-5 Digital Marketing : Duration (2 Months)

ON Page SEO

SEO Introduction

  • What is SEO?
  • What is Search Engine, Browser and Website?
  • How Search Engines Work?
  • Major search engines
  • Why does my website need SEO?

Use of HTML in SEO

  • What is HTML?
  • HTML Tags
  • HTML Heading Tags
  • HTML Paragraph, Bold, Italic, Strikethrough etc, tags.
  • How to Create SEO Friendly Websites?

Techniques for SEO

  • White Hat SEO
  • Black Hat SEO
  • Gray Hat SEO

Keyword Analysis

  • Role of Keywords in SEO
  • Keyword Types
  • Keyword Length
  • Keyword Demand
  • Synonyms/Alternative Words
  • Long Tail Keywords
  • Keyword Density
  • How to calculate keyword density
  • Keywords Research Tools

Phases in SEO

  • Pre site activity
  • On page activity (ON Page SEO)
  • Post site activity
  • Off page activity (OFF Page SEO)

On Page SEO Introduction

On-Page SEO Checklist 

  • URL Optimization
  • Title Optimization
  • Meta tags Optimization
  • Description Optimization
  • Keywords
  • Author
  • Meta Robots
  • ALT text
  • HTML tags
  • Internal linking strategy
  • Content Optimization
  • Website Speed Optimization
  • Canonical Issue
  • Site Maps
  • Favicon
  • Robot.txt file
  • 404 Page Not Found Error
  • 301 and 302 redirects.
  • HTML Validation
  • Broken Link Management
  • Usability and accessibility 

Other Factors of ON Page SEO

  • Others important code in head section
  • Schema implementation
  • Google Algorithms (Google Panda, Google Penguin, Hummingbird)
  • Work according to search engine algorithm
  • Indexing of pages in SERP
  • Quick rank tricks and technique
  • Content Change
  • Business Address and Telephone Number
  • Tools used to optimize On Page

SEO Tools

  • Google Analytics
  • Google Search Console
  • Google Tag Manager
  • Google Business Profile 

OFF Page SEO

  • OFF Page SEO Introduction
  • What is Backlink?
  • What is Anchor Text?
  • Why Link building is important for SEO?
  • What is Quality backlink and what is penalized backlink?

Type of Backlink in SEO?

  • Inbound Links/ Incoming Links
  • Outbound Links/ External Links
  • Internal Links

OFF Page Activities / Techniques for Link building

  • Social Bookmarking
  • Directory Submission
  • Article Submission
  • Blog Posting
  • Blog Commenting
  • Guest Blogging
  • Press Release Submission
  • Classified Submission
  • Search Engine Submission
  • Picture Sharing
  • Document Sharing (PPT & PDF Sharing)
  • RSS Submission
  • Q and Ans. Posting
  • Business Listing
  • Local Listing
  • Video Submission
  • Forum Posting
  • Link Exchange

OFF Page SEO Other Activities

  • Keyword Ranking Monitoring
  • Update Website Duplicate Content
  • Page Removal Tool
  • Remove Penalised Backlinks
  • Website Performance Report Creation

Uses of AI in SEO

  • Content Creation through AI
  • Graphic Creation through AI

SOCIAL MEDIA OPTIMIZATION

Module I

Introduction of Social Platform

SOCIAL MEDIA MARKETING STRATEGY

Account Creation

FACEBOOK PAGE CREATION AND MARKETING

  • Facebook Page Creation
  • Profiles
  • Manage Strong Profiles
  • Groups creation and Promotions
  • Events Creations and Promotions
  • Facebook Community

Facebook Posts

  • How to Upload Photo and Video
  • How to Create Photo Album
  • How to Create a photo Carousel
  • How to Create Slideshow
  • How to Create an Instant Experience

Facebook Ads

Campaign Name

Buying Type

Campaign Objective

  • Awareness
  • Consideration
  • Conversion

Ad Set

Create New Facebook Ads

  • Ad with an image or video
  • Ad with multiple images or videos in a carousel
  • Collection
  • Ad with Existing Post

Budget & Schedule

Audience Targeting

Ads Placement

  • Facebook
  • Instagram
  • Audience Network
Optimization & Delivery

Google Business Profile

  • Business Listing
  • Creating a Strong Profile
  • Create a Business Page
  • community
  • followers etc..

Instagram

  • Create Instagram Personal Account
  • Create Instagram Professional Account
  • Create Instagram Creator Account
  • Connect Insta to Facebook
  • Insta Post, Reels and Story Creation
  • Insta Post Boost
  • Insta Account Monetization

LinkedIn

  • Personal Account Creation
  • Make Profile Strong
  • Creation of  Page for business, brand, popularity
  • How to write an Article on LinkedIn
  • Group Creation and Promotion
  • How to get followers

Twitter

  • Create a strong Twitter Personal or Business Page
  • Tweets in Twitter
  • Advantages of Tweets for Branding
  • use of # tag
  • use of @ tag and its importance
  • How to Increase followers

Youtube

  • Create a Profile on Youtube
  • Create Chanel on youtube
  • Customize Your Chanel
  • Creations of Playlists in You Tube
  • Dashboard
  • Section
  • Setting
  • How to post the video on Public and Private
  • How to Solve Copyright Issues
  • Analytics
  • Youtube Ads
  • How To earn money from Youtube

Pinterest

Myspace

Vimeo and other social platforms

Module II

  • Facebook Marketing
  • LinkedIn account Setup and Advertising
  • Twitter account Setup and Advertising

Module III

  • Reporting

Why should you select our web expert course?

Your requirements and our teaching go hand in hand simultaneously keeping into note the demands of the real work- organizations.

The study plan is efficiently designed in a way that suits the clients, and the most updated and renovated comprehension is supplied.

It won't be wrong in saying what you require; you get that in your platter.

Career Options

  • Graphic Designer
  • Website Designer
  • Frontend Developer
  • Website Developer
  • PHP/MYSQL Expert
  • Wordpress Expert
  • SEO/SMO Expert
  • E-Commerce Website Developer

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Student Projects

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KEY FEATURES OF COURSES

Our team welcome, all our trainees to take free of cost class up to 1 year * after training., if they want to improve their skills or if they feel gap in their knowledge.
If you are facing any type of problem with class, we insure you to give refund ! We always takes a feedback with our trainees after classes. Further they don't love our classes after 3 or 5 , we will try to resolve it other wise we refund less amount.
Our team always committed to your success, so our institute offers students to pay their fees installment in monthly basis, rather than full amount*.
Equipped with more than 5+ years of industry experience our instructors will assure a successful leap in your knowledge, improvement and preparation. Know about our Instructors.
Online learning program that is designed to prepare your courses
At Next-G Education,we make sure for PG or Lodge or Room in very low cost. We always care our students which are coming from different location either they are from India or Outside India. So if your are interested to join our course and looking for Room or PG we definitely provide you in affordable cost. You can also share your arrival details with us in advance for proper adjustment ion few days.

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